The Dark Side of Authority

troll dolls

If you’ve seen our thoughts on authority, you know about the benefits of developing yourself as a credible authority online. Respect, trust, business success, traffic, links. All the good stuff we want.

But there’s a downside.

Whether your blog is large or small, you’ve dealt with these unpleasant creatures. The ones who, for whatever reason, get their enjoyment out of what they can knock down, rather than what they can build.

[ Continue Reading... ]

Is Writing Obsolete?

quill pen

The written word is having a tough time.

It’s not just that literacy rates are surprisingly bad. (One source maintains that half of American adults can’t read an eighth grade-level book.) But even among people who can read, fewer and fewer want to read.

If you’re a passionate reader (as I am), this might bring you to the brink of despair.

[ Continue Reading... ]

How to Win Over New Kinds of Readers

making new friends

Ever notice that your content tends to really resonate with some people, and others don’t have any interest at all?

You might shrug your shoulders and just decide “that’s the way things are,” but in fact, educational psychology shows that there are four distinct ways of taking in information. Each of us naturally tends to speak most effectively to one type, leaving the other three out in the cold.

By getting a basic understanding of those four types, you can actually shape your content to connect with a greater range of people. You’ll radically increase your fan base, and also make a more powerful connection with the readers you have today.

[ Continue Reading... ]

The 7 Deadly Sins of Blogging

Bloggng Sins

If you write a blog, the bad news is you have millions of competitors.

The good news is most of them suck.

The same problems come up again and again, keeping bloggers from building a real audience for what they have to say. So how about you? Do you commit one of these seven deadly sins with your content?

[ Continue Reading... ]

Five Ways to Make Your Email Marketing
Work Better

Email Marketing 101

When I wrote a few weeks ago about making your email so good it can’t be stopped, a few readers wrote to ask for more specifics.

It’s an understandable request, given the percentage of permission-based messages that are being thrown away by email service providers.

[ Continue Reading... ]

What the Horizon Realty Fail
Can Teach You About Social Media

FAIL

If you haven’t heard the story yet, a Chicago real estate company called Horizon Realty Group filed a lawsuit against one of its tenants on Monday. She apparently made a snarky remark on Twitter, claiming that the company “didn’t care” about mold in her apartment.

Horizon is suing her for libel, looking for $50,000 in damages to their reputation.

She only had about 20 followers, so this looked like a pretty harsh David and Goliath story. Unfortunately, Horizon’s legal and PR teams forgot what happened to Goliath.

[ Continue Reading... ]