The Matrix Guide to Content Marketing

The Matrix

You take the blue pill, the story ends, you wake up in your bed, and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you just how deep the rabbit hole goes.

No, this is not going to be a post about what kind of bloggers Morpheus, Trinity and The Architect would be. That would be cute, but not terribly useful.

But I will use Neo, Agent Smith, Spoon Boy and Persephone as symbols of a different type of matrix. A matrix that allows you to see things for what they really are and become more effective.

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Why Should Anyone Read Your Blog?

Why Should I?

Technorati indexes 133 million blogs. According to their statistics, about 900,000 blog posts get made every 24 hours. Every topic, every theme, and every subject has been exhaustively covered by hundreds of blogs.

So why should anyone read yours?

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Do These 3 Common Copywriting Mistakes Keep Your Readers from Buying?

Talk to the Hand

Congratulations! You’ve built a great blog with high-quality content. You’re getting decent traffic, and your readers might even be using social media tools to recommend your stuff. Life should be good.

But no one’s buying. Or barely anyone, which is no fun.

So why isn’t that great content translating into more sales? Let’s look at three common copy mistakes that keep your readers from becoming customers, and how you can turn that around.

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The Lazy Blogger’s Guide to
Finding Great Post Images

Lazy Blogger

Writing a great blog post is a lot of work. There’s the planning, the headline, the writing, the rewriting, the rewriting, the rewriting.

As the cliché goes, a picture is worth a thousand words. So why not let your images do some of that writing for you?

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Three Ways to Grow Your Blog Community in an Economic Crisis

Panic Button

The economic news has most people pretty freaked out. There are rumblings about the next Great Depression, TV news gets more hysterical by the second, and everywhere you look, you’ll find someone immobilized with panic because the sky is falling.

The economic crisis creates real problems, both practical and emotional, for large numbers of people. So what’s your role? You’ve put yourself forward as an authority with your content community, so how are you living up to that challenge?

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9 Little Known Traits of Successful Bloggers

Purpose

We all know the “rules” of blogging. Produce consistently high-quality content, position yourself as an authority, cultivate relationships with your readers and other bloggers.

But some of the best and most popular blogs have traits that might surprise you. Here’s how being negative, angry and stupid (in the right ways) can create breakthrough success on your blog.

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