Beyond Eyeballs: The Three Body Parts that Create Real Revenue

Eyeballs

The advertising world is obsessed with “eyeballs.” If you want to sell ads on your blog, for example, you’ll have to show potential advertisers how many unique users are coming to the site each week–how many eyeballs are looking at your stuff.

But readers are made of more than eyeballs. If you want to get beyond advertising to where the real money is, and find your village of profitable customers, you’ll need to get beyond simplistic eyeball thinking and start addressing whole human beings.

[ Continue Reading... ]

Is Your Tribe Holding You Down?

image of a Third Tribe spear

There’s a great divide in the online marketing world at the moment.

On one side is the Tribe of the Cool Kids. They’re part of The Conversation. They use the niftiest open-source tools. They have trendy haircuts. They’re about voice and influence and attention.

[ Continue Reading... ]

Why You Can’t Make Money Blogging

Fake Steve Jobs

I was a little surprised this morning when, after I’d given a talk on business blogging, a seminar attendee asked if I’d seen the Newsweek article this week on why it’s impossible to make money with blogs.

“Guess I’ll give it all back, then,” was my off-the-cuff answer.

[ Continue Reading... ]

Warning: Contents Are Hot

Flame Tango

Sure, your content needs to be useful. Yes, absolutely, it needs to improve your readers’ lives. And without a doubt, it needs to strengthen your relationship with your content community.

But sometimes, you just want to get some sizzle going.

Here are some ideas for when you want to create content that’s hot enough to burn your readers’ fingers.

[ Continue Reading... ]

How to Become an Expert on Nearly Any Subject

Expert

The key to online success is authority. The key to authority is knowing what the heck you’re talking about, and being able to express it well.

So what’s the key to knowing what the heck you’re talking about?

One of the things that holds people back from creating information-based businesses is the insecurity that they’ll never be able to learn enough to be an expert. Here’s how to become insanely knowledgeable about nearly any subject under the sun.

[ Continue Reading... ]

Are Content Thieves Stealing Your Revenue?

Content Thief

I recently followed an interesting online conversation about people who read forums or blogs with ad blockers in place, so they get the content but they don’t see the ads that support that content.

A few well-known Internet marketers referred to this as “theft.” It’s an interesting perspective. Ads pay the bills. If readers don’t see the ads, eventually the advertisers will pull out and the bills won’t get paid.

There’s just one problem with this line of thinking.

[ Continue Reading... ]