The Millionaire’s Secret Trait That Attracts Crazy Amounts of Success

Giving

What’s the secret trick to creating a really successful online business? Investing in the latest how-to information, right? Or maybe it’s a complicated new piece of software? Could it be the liberal use of fake yellow highlighting?

The secret to online success isn’t so different from the secret to offline success. There’s a quality the best entrepreneurs share that gives them a massive competitive advantage. And as usual, being online lets you leverage that secret for even greater success.

The millionaires’ secret trait is:

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Boost Your Sales by
Turning Customers Inside-Out

Inside Out

Many people (including some sales and marketing coaches) think selling is a matter of manipulating, pushing, or tricking customers. And some selling is just that. Con men and boiler room operations are at the extreme edge of persuasive communication, and they give the rest of it a bad name.

But in the hyper-connected Web 2.0 world, strong-arming customers is a lousy business strategy. (Not to mention making it hard to face yourself in the mirror every morning.) Effective persuasion in the new age of transparency calls on us to take traditional selling “hot buttons” and turn them inside-out.

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The Matrix Guide to Content Marketing

The Matrix

You take the blue pill, the story ends, you wake up in your bed, and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you just how deep the rabbit hole goes.

No, this is not going to be a post about what kind of bloggers Morpheus, Trinity and The Architect would be. That would be cute, but not terribly useful.

But I will use Neo, Agent Smith, Spoon Boy and Persephone as symbols of a different type of matrix. A matrix that allows you to see things for what they really are and become more effective.

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Why Should Anyone Read Your Blog?

Why Should I?

Technorati indexes 133 million blogs. According to their statistics, about 900,000 blog posts get made every 24 hours. Every topic, every theme, and every subject has been exhaustively covered by hundreds of blogs.

So why should anyone read yours?

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Do These 3 Common Copywriting Mistakes Keep Your Readers from Buying?

Talk to the Hand

Congratulations! You’ve built a great blog with high-quality content. You’re getting decent traffic, and your readers might even be using social media tools to recommend your stuff. Life should be good.

But no one’s buying. Or barely anyone, which is no fun.

So why isn’t that great content translating into more sales? Let’s look at three common copy mistakes that keep your readers from becoming customers, and how you can turn that around.

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The Lazy Blogger’s Guide to
Finding Great Post Images

Lazy Blogger

Writing a great blog post is a lot of work. There’s the planning, the headline, the writing, the rewriting, the rewriting, the rewriting.

As the cliché goes, a picture is worth a thousand words. So why not let your images do some of that writing for you?

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