How to Attract, Nurture, and Grow the Business-Building Audience You Want

image of an audience at a concert, with a weird stuffed animal rising above the masses

I got a great question last week after my presentation at our live Authority Intensive event in Denver.

What do I do if I feel like I’ve outgrown my audience?

I think a lot of business owners run into this.

Maybe the owner has personally and professionally grown a lot, but the customer base is still very much made up of newbies. Or maybe the topic isn’t as exciting as it used to be.

But there’s something that fascinates me about content-based businesses (online or off, actually). And the single most commonly used word I’ve heard business owners use to describe it is spooky.

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What Net Neutrality Means For Your Business, and Why You Need to Act Now to Protect It

image of street at night with one lane going fast and the other slow

You’ve probably seen a lot of buzz around the web about an impending threat to what’s called “net neutrality.”

Those of you who tend to steer clear of drama or politically-charged hyperbole might have avoided this conversation, because the arguments around this issue tend to be filled with language like “scumbags,” “prostitutes,” and “two-faced, split-tongued, double-talking, backstabbing cowards.”

And those are the polite remarks.

But if you live in the U.S., the threat to net neutrality is something that could negatively affect your business, and there are some things you need to understand.

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The Complete Flake’s Guide To Getting Things Done

image of baby orangutan

So if you clicked through to read this post, I’m going to make a couple of educated guesses about you.

Maybe you’re smart and motivated and passionate. With all kinds of cool things you’d like to get done. But somehow when it comes to doing them, you just . . . don’t.

Maybe you’re great at ideas but lousy at execution. Talk a good game but don’t get the results you want. Spend a lot of time thinking about where you want to go, but not much time actually moving your ass down the road that would take you there.

You, my friend, are a flake. Congratulations.

We are a worldwide force. If we could all get ourselves moving in the same direction, we would change the world. Of course, as you and I know, that will never happen.

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Announcing: A Breakthrough Resource for Your Content Creation

image of cardboard robot

Editor’s Note: Don’t worry, this is satire. :) But we do have a great resource if you need your own “RealWriter” — check out our page of Copyblogger Certified Content Marketers!)

Finally, after years of clumsy, clunky automated tools for “spinning,” scraping, regurgitating, and extruding low-quality content, we’ve found a solution.

This resource produces sharp, smart, audience-engaging content every time. Over time, it even calibrates itself to produce more effective headlines, to tailor content to the precise needs of your audience and customers, and to automatically generate semantically relevant alternative keyword phrases.

We’re calling this resource RealWriter — and if you don’t implement it for your content marketing program, you’re missing out.

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Why We’re Removing Comments on Copyblogger

image of two people talking on a hotel balcony overlooking a scenic cityscape

Would you ever consider taking comments off Copyblogger?

When the question was posed during our editorial meeting, my immediate reaction was, “Absolutely not.”

I wasn’t even interested in considering it, because I like conversations. I enjoy seeing what people think of different posts. I like the quick view of what people react to (positively or otherwise), and what seems to need more explanation.

While the comments on the big CRaP websites are mostly pretty awful, I’ve always enjoyed managed comments on real content blogs. Conversations, after all, are typically more interesting than monologues.

But the team and I got together and talked about it. And as we talked, I started to see it differently.

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3 Vital Marketing Lessons From the World’s Most Offensive Doughnut Shop

image of Voodoo Doughnuts sign

The line, even on the bitterest winter nights, extends out the door and down the block.

The neighborhood could charitably be described as “gritty” — known for marijuana dispensaries, tattoo parlors, and bars. (And those are the legal businesses.)

The walls are Pepto-Bismol pink, graced with a black velvet painting of a stern-looking Pam Grier. The place smells like … well, like a doughnut shop — that delicious yet faintly disgusting scent of industrial fryers.

The menu on the wall is illegibly tiny (even for 20-somethings on glaucoma medication), but everyone just pulls it up on their phone anyway. They take cash and only cash, and the cute tattooed employees at the cash register are friendly, if not necessarily efficient.

They’ve taken something ordinary (you might even call it a bit boring) and turned it into an enduring craze.

And yet, everything about the place turns off 95 percent of their potential customers.

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