Surviving “Content Shock” and the Impending Content Marketing Collapse

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I’ll admit it. I was tempted to call this one “Is Content Marketing Dead?”

But you’re too smart to fall for that and would have (justifiably) mocked me for it. Which would be embarrassing.

Within the content marketing echo chamber community, you might have seen some concern about the idea of “Content Shock” — the notion that as content marketing becomes more and more popular, we’ll eventually face a kind of “Content Cliff.” A period where content collapses in on itself as audiences max out on their ability to consume it.

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Announcing: Winners of the Email Subject Line Contest

You might remember that in December, we worked together with the team at MarketingExperiments.com to run an email subject line contest.

In order to preserve the integrity of the test, we didn’t announce any of the finalists before the test was run. But today we’re announcing all 10 finalists, as well as the final winner of the split test.

The quest? To find a subject line that would get their email opened — but also, acted on, in the form of a click through to the offer being made.

This was a real-world promotion for MarketingSherpa’s live Email Summit 2014 in Las Vegas. Five finalists were chosen from the Copyblogger audience, and five from the readers of the MarketingExperiments blog.

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The Best of Copyblogger: 2013 Edition

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It’s that time of year again — time for us to look back and pick out our favorite posts from last year.

The editorial team got together and selected the posts that struck us — the ones that made us stop and think, the ones that got us up and writing again, the ones that pushed us to see things in a new way.

Because while we create the blog, we’re also writers — and we need education, advice, and inspiration just like you do.

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The Writing Resolution You Can Actually Keep

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It’s that time of year again. Time for resolutions, and for all of the skeptics and killjoys who say that resolutions never work.

They certainly can work, but you need to approach them the right way.

Most people fail at resolutions (at any time of year) for two reasons. The first is that they focus on outcomes (“lose 50 pounds”) rather than behaviors. The second is that they try to put massive changes into place all at once. (“I will work out three hours a day,” even though today I work out 0 minutes a day.)

And if you want to become a better writer, so you can reap all those awesome benefits of being a strategic, authoritative content creator, you’re not going to get there by resolving to “be a better writer” this year. Or by promising yourself you’re going to write for six hours a day, every day.

Here’s a more realistic habit you can develop instead — one that will actually get you where you want to go.

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How to Succeed Online (Even if You Aren’t a Rock Star)

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Yesterday on Google+, Charlotte Pierce made a very sensible remark.

By the way, does everyone have to be a hotshot, guru, or a rock star? How about just quietly excellent?

I’m with Charlotte. In fact, I’ve just about lost my patience with the parade of internet-famous quasi-celebrities.

Maybe being a rock star isn’t so awesome

Now I’m not putting down marketers with big audiences. That would just be stupid.

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Happy Thanksgiving!

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The Copyblogger Media crew are taking advantage of today’s U.S. holiday to eat way too much pie, watch sports, and navigate complicated conversations with family (thank goodness for this pro tip from Tim Siedell on twitter yesterday):

Whether or not you celebrate, enjoy a quiet day on the web … and consider entering our essay contest for fun and some very cool prizes. Here’s how:

How to Enter Copyblogger’s First-Ever Essay Contest

See you next Monday!