Announcing: Seth Godin will be Keynoting Authority Intensive

Image of Authority Intensive Seth Godin Poster

Ah, the challenge of writing about Seth Godin.

The process: Write 12 paragraphs of embarrassing mush. Delete. Ponder.

Write 12 more paragraphs of really embarrassing mush. Delete. Despair.

Because “Seth Godin is awesome” is a terrible marketing cliché. And like a lot of clichés, there’s a good reason for that.

Around the Copyblogger Media virtual offices, we’ve been squeeing all over our shoes very pleased to learn that Seth Godin will be keynoting our first major live event, Authority Intensive, taking place May 7-9, 2014, in beautiful Denver, Colorado.

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Four Old-School Ways to Thrive in any Economy

Image of Farmer on Horse-drawn Plough

So, how’s the economic meltdown been treating you? Excited about the opportunities, or sick to your stomach worrying about how your bills will get paid?

Exhilarated or freaked out?

Maybe a little of both?

It’s impossible to really see massive change when we’re still in the middle of it. But there are a handful of things you can bank on. One of them is that human nature doesn’t fundamentally change, even though the environment can change radically.

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The 5 Things Every (Great) Marketing Story Needs

Image of Little Girl Reading a Story

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story.

Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a few minutes.

Stories are memorable and shareable — and those are two of the most important aspects of the very best content.

So we can all agree that stories matter … but how do you tell them?

What, specifically, makes for a good marketing story?

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Happy Labor Day!

image of sleeping kitten
Today is Labor Day in the U.S. (and Labour Day for our northern friends), celebrating the dignity of working men and women by … working as little as humanly possible.

Here’s to a day of hammocks, loafing, burning some meat on the grill, maybe a little Frisbee, and plenty of time to enjoy your family and friends.

Also, please enjoy this picture of a kitten.

(And if those family and friends are driving you a little nuts, go sign up for some free marketing wisdom. We’ve got 14 free ebooks to keep you busy as long as you need a little peace and quiet.)

Back to work tomorrow … see you then and enjoy the day!

5 Selling Techniques to Steal from Infomercials (Without Trashing Your Reputation)

image of patent medicine advertisement

There’s an interesting fitness guy I follow on Facebook.

He’s very smart about health. Every day he posts quite long, thoughtful discussions about avoiding health fads. (Actually, I wish he’d read our post about making your content more reader-friendly. A few subheads and line breaks wouldn’t kill you, man.)

He’s sane. He’s calm. He’s kinda spiritual, even.

And when he’s doing a product launch, he turns into PSYCHO HIGHLIGHTER SIX PACK ABS SALES PAGE DUDE.

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How to Prevent Your Business from Becoming an Embarrassing Failure

image from The Lone Ranger film

Did you see the new Lone Ranger movie? If you’re like most movie-goers, you didn’t.

You saw one of the other blockbusters instead. Or you went to the beach. Or you stayed home and had an Orange is the New Black marathon. Lone Ranger just didn’t seem like something you felt like shelling out $15 (plus popcorn) to watch.

So why talk about this quarter-billion dollar failure here?

Because the reasons the movie didn’t work (and by work, I mean make a profit) are the same reasons that kill businesses every single day. And by analyzing a spectacular failure, we can unearth some of the factors that will make your business successful.

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