How to Stop Being Afraid to Sell

Fear of Selling

There’s a well-loved myth out there in the content net world. The story goes that you just have to do something reasonably remarkable, distribute passionate content about it on the Web, and you’ll automatically be assigned your designated 1000 True Fans who will support you in style for the rest of your life.

You don’t have to do anything scary. Like sell, for example.

Now if that works for you, that’s terrific. So does it?

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How to Grow a Blog Post in 7 Easy Steps

Seven Lead Plant

My friend Tom thinks I should create a how-to product on “writing for the paralyzed and confused.” He’s a very creative and articulate guy, but writing kills him. Knocking out two pages can take him hours. And when he’s done, he second-guesses himself for a couple more hours about whether it’s any good.

Since I don’t have a spare month right now to create a complete information product for you, here’s a blog post to get you started. A step-by-step guide you can use to write as many blog posts as you need, without tears, frustration, or brain damage.

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When to be Redundant, Repetitive, and
Say the Same Thing Twice

Repetition

Remember your fifth grade “What I did on my summer vacation” paper, where you used the words “pool,” “baseball” and “bike” 100 times apiece? And your English teacher dutifully marked your paper up with her red pen. Redundant. Don’t repeat yourself. Choose a new word.

Bloggers sometimes get so fearful about repeating ourselves that our message can get completely lost. The truth is, after fifth grade is over, there are times when you want to repeat yourself to make sure your point comes across. Here’s how you can tell if your content could benefit from a little strategic repetition.

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Master the 4 Cs of Quality Content to
Create Sparkling Results

Diamond

Most of us know that diamonds are just well-organized carbon. There are 4 Cs that differentiate a fabulously expensive, brilliant diamond from an industrial-grade one:

  • clarity
  • cut
  • color
  • carats

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Are You Trustworthy?

Can you trust this dog?

Business and personal bloggers might seem to be on two ends of a spectrum. On the one side: logic, strategy and profits. On the other: empathy, passion and heart. Never the twain shall meet, right?

There’s one point where they do come together, though. Whatever moves you to build an audience for your content, you need to inspire one key response.

More than admiration, money or attention, you need to earn your audience’s trust.

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The 3 Secrets to Massive
Online Marketing Success

Success

If you’re trying to sell products and services online, you’re probably looking for that one magic key to make your business work.

You buy CDs and DVDs that will tell you the secret.

You subscribe to sites like Copyblogger to study the secret.

You look at mega-successful sites in your market and try to reverse engineer the secret.

After all of this searching, you may be tempted to believe there is no secret. But the secret is real.

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