A few weeks ago, I wrote about some ways you can keep your reader’s attention. But I didn’t mention one of the most important techniques — one that requires no particular writing ability, no creativity to think of a great hook, and no hours of research to find the most compelling facts to tell your story.
This easy technique is infinitely versatile. I use it in nearly every piece I write. (I even use it in email.) But it’s so deceptively simple, you might not be taking full advantage of it.