How Online Authority Gave a Tiny Local Business Worldwide Reach

Image of The Copyblogger Essay Contest Winners Poster

Editor’s note: This essay is the First Prize winner of the Copyblogger Media Essay contest, for which writers had 250 words to discuss “why it’s essential to be an online authority.”

I was stuck — elbows deep in fabric with nothing but a torn pattern book and lingering words of cryptic quilting wisdom from my late great-aunt.

It was T-minus two hours until the baby shower and I was on the verge of showing up empty-handed.

My rescuer was Jenny Doan of Hamilton, Missouri (pop. 1,809).

[ Continue Reading... ]