You create brilliant content for your clients. Smart writing, good analysis, compellingly readable style.
Your copy makes the brand manager feel warm and fuzzy and it looks good on the web page.
But so what?
The marketing and media worlds are shifting … from “tell me” to “show me.” Being able to produce well-written copy alone is no longer good enough for the professional copywriter.
It doesn’t matter how good your writing is. If you can’t show precisely how and why it’s successful, you’re falling behind your competition.