Online marketing that works
How many marketing and business books (and ebooks) have you bought and then promptly … placed gently on your growing bookshelf?
How many have you read, but never used?
Between Amazon, libraries, amazing content creators, email, social networking, and the wild open web, we’ve got all the information we need … and more.
Much more.
TweetShare
Imagine you’re engrossed in an action-packed thriller.
You’re close to the end of the book, you’re anticipating a showdown between the hero and the villain, and …
… the villain undergoes a sudden change of heart, and the hero decides to retire and enjoy a quiet life in Florida.
Huh?
Chances are, you’d throw the book across the room in disgust. The author promised you a thriller, but what you got is an unsatisfying fairy tale.
TweetShare
What if, 30 days from now, you had a finished, well-crafted eBook sitting on your hard drive, ready to distribute and sell?
That might sound next-to-impossible to you, but it’s not.
Every November, over 200,000 people worldwide take part in NaNoWriMo — “(inter)National Novel Writing Month”.
NaNoWriMo participants aim to write 50,000 words during the month, and tens of thousands of them manage to do it.
If those writers can do that, you can write a 20,000 word ebook in a month.
TweetShare
There are plenty of great reasons to write an ebook.
A short, free ebook could be precisely the cookie you need in order for your email list to grow beyond a handful of members.
A big, paid-for ebook could be an important part of your revenue stream — and the first product in your sales funnel.
Being able to say, “I’m an author.” could give your credibility a massive boost.
So what’s stopping you? I think I know …
TweetShare
It’s just about the least fun part of being a writer, and one of the big stumbling blocks a lot of businesses face with content marketing.
You never seem to have enough ideas.
Or you have a bunch of ideas, but you don’t quite get around to writing them.
Or you start a dozen different projects, and manage to finish half a page on each one.
It’s maddening, and it’s got to stop.
TweetShare
Where do you begin?
I wondered that as a fresh-faced, new copywriter, staring at the blank page and a phone that wouldn’t ring.
There was so much information online — and I didn’t know where to start.
Today I offer you the guide I wish I’d had back then: an A to Z of the absolute essentials of copywriting — plus a good bit of further reading for each.
TweetShare