Let’s imagine I arrive at your site — or Google your company — and I’ve got my credit card on the desk in front of me: I’m ready to buy.
But, after a few minutes (or, more likely, a few seconds) I close the browser and make myself a cup of tea … without buying a thing.
I was ready to give you my money. But something I saw on your site gave me serious doubts.
What was it? And how do you fix it?
Maybe you’ve watched other bloggers launch their ebooks, and you want to do the same — but something’s holding you back.
You probably already know the benefits of publishing an ebook …
- Establishing yourself as an expert author
- Finally making real money from your blog
- Creating a low-priced product to draw new customers in
You keep telling yourself that you will write an ebook someday … just not yet. And it’s almost certainly the case that one of the seven common fears in this article is holding you back.
Are your blog posts getting the results you want?
When you’re blogging to build or grow your business, you need each post to pull its weight.
That means writing articles that draw readers in. Articles that get shared and discussed and linked to. Articles that keep readers coming back for more.
Articles that persuade readers to take action.
If your posts aren’t getting the traction you want, you might think you’re not a good enough writer. But the truth is, every writer can follow a few simple steps to improve their posts. (And that goes for the old hands, too.)