Ever found your eyes glazing over when you read through your own copy or blog posts?
I hate to break it to you, but a lot of the products, services, or niches that we write about just aren’t that thrilling. Although the finer points of search engine optimization might keep you glued to your screen, most of your clients or blog readers aren’t feeling the excitement.
So what can you do?
Vampires are everywhere at the moment. At the movies (Twilight), on your TV (True Blood) … and in your copy.
It’s nothing new. E.B. White recognised the problem in his revision of Strunk’s Elements of Style:
“Rather, very, little, pretty – these are the leeches that infest the pond of prose, sucking the blood of words.”
As all writers know, words are immensely powerful. You can make readers laugh or cry with fewer than a hundred of them. You can part people from their money. You can make someone’s day. You can change the course of lives.
And you don’t have to be Spider-Man to know that “with great power comes great responsibility.” But why not let ol’ Spidey give us some tips for responsible word power?
