When you’re deciding what content to create for your business, the lure of sexy is tempting.
A new “Top 10″ post goes viral. Or maybe a controversial blog post gets featured on a top site and catapults you (and your business) into the spotlight.
A sudden influx of views, shares, and attention is appealing …
But sometimes showing peacock feathers can have a fleeting appeal if you want your reader to take you seriously in the long term.