5 Ways to Prevent Business Burnout When Your Inspiration Starts to Flicker

fingers holding a lit match directly above a lit candle

In a space as fast-paced as the Internet, you know there are many tasks you “should” perform to reach more people with your story.

You’re well-aware of other businesses with meteoric rises to fame and companies thrown into the spotlight seemingly overnight.

In order to seize opportunities, you know you have to stay ahead of the game with relentless focus.

So when it comes to creating content, there is palpable pressure and stress to get everything right.

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3 Signs Your Content is Too Sexy to Be Taken Seriously

image of a dog dressed in a green doggie bikini and sunglasses

When you’re deciding what content to create for your business, the lure of sexy is tempting.

A new “Top 10″ post goes viral. Or maybe a controversial blog post gets featured on a top site and catapults you (and your business) into the spotlight.

A sudden influx of views, shares, and attention is appealing …

But sometimes showing peacock feathers can have a fleeting appeal if you want your reader to take you seriously in the long term.

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3 Steps to Scare Your Audience Into Action (And Still Sleep at Night)

scary image of Underwood typewriter with scary-looking figurine next to it

If threatened, we move into action.

At one time your ancient ancestor jumped because an animal was about to eat him. Today, that motivation can be just as strong for someone with arachnophobia seeing a spider.

Great copywriting compels action, so it’s no surprise fear is used in marketing.

But to do it well (and still be able to sleep at night), you need to know a few things about scaring your reader into action.

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3 Ways the Magic of Dr. Seuss Can Help You Create Unforgettable Copy

Theodor Seuss Geisel sitting at his desk

Great copywriters hook readers in word by word, line by line.

Like renowned fiction writers, even children’s book writers, great copywriters know how to make content so addictive, it’s nearly impossible to put down.

They know how to write the kind of copy that can stay with their audience for years.

Let’s add a little bit of this kind of power into your own writing, right now …

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5 Tips on the Effective Use of Copywriting Swipe Files

Image of Vintage File Cabinets

Smart copywriters use good tools to make themselves more productive, and one of those “power” tools is the swipe file.

Used properly, it can get you writing quickly, provide inspiration, and improve your copywriting skills.

But what if you don’t use a swipe file correctly?

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5 Things Every Copywriter Needs to Know About Their Prospects

Image of The Art of Dramatic Writing Book Cover

What do you really know about your prospect?

Their age range perhaps? Where they live? What they do for a living?

Useful definitely, but not enough to create copy that rouses emotion and compels action.

For that we need to take a journey much deeper into the dark recesses of our customers’ minds …

Want to join me?

Today’s article is inspired by someone who understood that in writing, how well you knew your ‘characters’ made the difference between captivating an audience, or boring them.

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