What do you really know about your prospect?
Their age range perhaps? Where they live? What they do for a living?
Useful definitely, but not enough to create copy that rouses emotion and compels action.
For that we need to take a journey much deeper into the dark recesses of our customers’ minds …
Want to join me?
Today’s article is inspired by someone who understood that in writing, how well you knew your ‘characters’ made the difference between captivating an audience, or boring them.