In 1984, two artists used a simple process to create a story that captivated an audience for years and generated billions of dollars in revenue.
That same process is being used today by a master copywriter to attract hundreds of thousands of paying subscribers.
With companies creating millions of web pages of content marketing, finding an untold story or a new angle can feel like an impossible task. Especially when you want to avoid creating a story so unique nobody understands it … or wants to pay for it.
So how do you create a story that cuts through the noise and strikes at the heart of your ideal client?