We’ve said it so often you’re probably sick of it.
Content marketing doesn’t work unless the content is genuinely worth reading.
Routine, phone-it-in content won’t get you the audience, the leads, the prospects, or the conversions you need.
Andy Crestodina over at Orbit Media Studios is one of the content marketers who really gets it. When I found out that Andy had conducted a survey of more than 1,000 bloggers about the specifics of how they work, I knew that I wanted to get a post together to share our takeaways from the survey.
Good content takes time. It’s a lot of work. And it can be hard to put the time in when we have deadlines and publishing calendars to meet.
This tension is built into the lives of all content marketers. Every blogger and every content creator is looking for that balance between quality and quantity. All of us.
So how much time and how much work does it really take?