It’s as if they live in different countries: Searchlandia and Socialstan.
Search optimizers and social media marketers don’t get together a whole lot, at least not in the same piece of content. But there’s no reason they can’t peacefully coexist in one article, in one URL.
Is it possible? Can one post be optimized for both?
Yes. And when it happens, the traffic is greater than the sum of its channels.
Um. Actually, the traffic is equal to the sum of its channels. But we’re not here to do math. We’re here to create the right type of content that gets traction everywhere.