How Becoming an Authority Can Even Save Your Life

Image of The Copyblogger Essay Contest Winners Poster

Editor’s note: This essay is the Grand Prize winner of the first-ever Copyblogger Media Essay contest, for which writers had 250 words to discuss “why it’s essential to be an online authority.”

Imagine you’re 30,000 feet in the air.

You and the Copyblogger team are flying to SXSW, listening to Brian Clark talk about the upcoming presentations and everybody’s pumped up.

But before you land at AUS, the plane crashes and everyone’s stranded in the middle of nowhere.

As the CEO and content marketing expert, everyone looks to Brian for direction.

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