Many experts assume that Amazon’s social recommender system is its killer feature. But what exactly about this feature makes it a killer?
What — in fact — is the magic sauce of Amazon?
Sure, there is some predictive value in keeping track of many different variables. There always is. It’s probably Amazon’s best kept secret. But I am guessing it’s not only a secret for people outside of Amazon.
If you would ask me what the most persuasive ingredient is of the sauce, I would say it’s copy.