(Nudnik: Yiddish for pain in the ass, nuisance, pest, a marketer who sends too many emails to his house list)
Okay, so how do you know when you’re being a nudnik?
That is, how do you know when you’re sending too many emails to your money pot, your gold mine — your email list?
Consider the following …
If your email open rate is lower than the relative humidity in the Sahara Desert … you’re probably being a nudnik!
If after every send, your list shrinks faster than cotton underwear in a hot water wash … you’re definitely a nudnik!