How Do You Compare to Serious Business Bloggers? [Infographic]

state of the industry - how serious bloggers are working today

Blogging remains the cornerstone of most content marketing efforts.

  • According to HubSpot, marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI.
  • The data presented by HubSpot also claims B2B companies that blog produce 67 percent more leads than those that don’t.
  • According to Demand Metric, 59 percent of B2B marketers consider blogs the most valuable channel.

So, Orbit Media Studios co-founder Andy Crestodina thinks the mega-population of the content creation nation stands to gain interesting insights by examining how their blogging brethren operate.

For the past two years, Crestodina and company have dug deep to uncover data revealing:

  • How bloggers do what they do
  • When and where they work on their craft
  • Who they write for
  • What they do to enhance their prose and promote their posts

The 2015 edition of the research examines the answers to 11 questions and juxtaposes the data with the results collected in 2014 to reveal trends taking shape.

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25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary

illustration of a brain generating ideas

A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party.

More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire.

Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles.

They’re irresistible. They create massive hits. At their best, they balance style and substance.

They can be relentlessly imaginative. And like John, Paul, George, and Ringo, they can communicate sophisticated ideas to a mass audience.

Yep, they’re lovable. How lovable?

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Eulogy for a Blog

painting of a family in an old-fashioned setting burying a loved one

Dearly Beloved,

We gather here today to honor the memory of our friend, Web Log.

That was his birth name.

Most knew him simply as Blog.

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Making Your Online Marketing Work: Sharpen Your Focus on This One Thing

Image of Blurry Eye Chart

You devour online marketing lessons. You feast on articles, reports, books, and ebooks.

Maybe you spend some of your precious time attending webinars and conferences, and you can’t help but join the conversation on blogs and social networks.

Good for you.

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9 Ways to Lose the Trust of Your Audience

Image of Abandoned Basketball Hoop

Know. Like. Trust.

You know the formula by now. When you accomplish that holy trifecta, you’re well on your way to earning a paying customer. You might even win that customer’s loyalty.

But your readers have very sensitive slime radars.

You don’t even need to be a complete slimeball to discredit your character. Your readers’ trust issues may not trace back to the words you say or write — they could even be inflamed by the stuff you don’t say.

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