Content marketing tools and training.
You devour online marketing lessons. You feast on articles, reports, books, and ebooks.
Maybe you spend some of your precious time attending webinars and conferences, and you can’t help but join the conversation on blogs and social networks.
Good for you.
Know. Like. Trust.
You know the formula by now. When you accomplish that holy trifecta, you’re well on your way to earning a paying customer. You might even win that customer’s loyalty.
But your readers have very sensitive slime radars.
You don’t even need to be a complete slimeball to discredit your character. Your readers’ trust issues may not trace back to the words you say or write — they could even be inflamed by the stuff you don’t say.
