How To Sell Without Selling

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If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely “salesy”, then give me a few minutes here, and let me show you how to do it in this article.

Here’s the story …

One problem a lot of people have with writing effective emails is they think they’re writing a sales letter. And because they think their emails are like sales letters, they pack them with benefits and use all the usual copywriting tricks — out of context — and selling “choke holds.”

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How To Write Emails that Sell (and that People Love to Read)

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The vast majority of email marketers make one of two mistakes:

  1. They give away too much content without doing enough selling
  2. They do too much selling without giving away enough content

And it’s costing them a lot of money.

But there’s also a third way that hardly anyone uses.

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3 Simple Storytelling Methods That Can
Do Your Selling For You

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Sometimes this gets me in trouble with the hardcore copywriters …

I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads (no clear call to action, lame bullets, weak offer, etc).

Take the 1986 box office hit “Top Gun”, for example.

Top Gun is about a couple of hotshot Naval pilots given a chance to train with the “best of the best” pilots in the world at the “Top Gun” fighter pilot school. And it was, in many ways, an extremely profitable sales letter.

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3 Tested Email Marketing Templates You Can Use Right Now

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If there’s an art to email marketing, it’s being able to write messages that are simultaneously:

  • Interesting content, and
  • Persuasive sales pitches

Unfortunately, most emails are either pure content or pure pitch.

But when you merge those two elements, you can see a large (and long term) increase in sales.

I’m going to give you precise examples of what I mean.

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How to Build a First-Class Email List in 30 Days — from Scratch

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If you want to quickly build a responsive email list in the next 30 days — especially if you’re just starting online and don’t have a lot of money — the following strategy can get the job done.

Here’s the story:

Several years ago, I was struggling to build my email list and nothing seemed to work.

I wrote hundreds of ezine articles. I tried setting up joint ventures with other list owners. I even added loads of fresh content to my site hoping to attract search engine traffic and leads.

All of these things were helpful, but they didn’t deliver the big “hit” I wanted.

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The “Talk Radio” Approach to Effective Email Marketing

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Most people struggle with email marketing because they think email is … email.

But it’s not.

At least, not when you’re selling online.

When you’re selling with email it’s far more like talk radio than it is sending an email.

What do I mean by this?

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