I’m going to let you in on a well-kept secret.
There’s nothing new about “social media.”
Further, most online social sharing still happens outside of social networks.
From the very first email sent by researchers in Switzerland in 1971, to modern sites like Google+ and Pinterest, the Internet, and the valuable content it distributes, have always been social.
The very purpose of the Internet (every blog, website and virtual gathering place within it) is to let people connect, communicate, and collaborate.