How to Write Email Subject Lines that Make People Stop, Click, and Read

subject lines that get attention

Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing success.

If you miss your chance to capture and hold their attention, your subscribers are less likely to open your emails, read your content, and click on your call-to-action links.

Today we’re going to cover the elements of captivating subject lines and how to discover which types of subject lines work best for your specific audience.

Let’s get started.

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How to Write a Heroically Effective Email Autoresponder Series

build an autoresponder that champions your business

Autoresponders are the hardest-working, unsung heroes of content marketing. They’re a series of emails you write once and set up to send out at pre-set intervals to anyone who asks for them.

They keep working day and night, continuously reaching out to your audience with valuable content and relevant offers.

They work for you whether you’re writing, eating, sleeping, or playing with your pooch. They never get tired, and they never give up.

That’s pretty heroic.

When used correctly, autoresponders can add serious momentum to your business. But when you sit down to actually write your own autoresponder series, you may feel stuck or confused.

To clear up any bewilderment, here’s a clear list of email autoresponder recommendations, with practical advice about how to actually write the damn things.

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Email Newsletters vs. Content Notifications: A Head-to-Head Comparison

which one won? newsletters vs notifications

Remember when email newsletters were the latest, greatest thing in online marketing?

Remember when you could add a form to your sidebar that simply said, “Sign up to receive my newsletter” and people would join your list in droves?

Unfortunately, those days are over. In today’s overcrowded online market, getting email subscribers is a lot more complicated than it used to be.

Most people are rabidly protective of their email inboxes, and we’re understandably hesitant to sign up for yet another newsletter we’re not going to have time to read.

What people do want, though, is good content. They want helpful, useful, and entertaining articles, podcast episodes, and videos that will make their lives easier and solve their problems.

As a content marketer, what does that mean for you?

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Your Top-to-Bottom Email Checklist: What to Include Before You Hit Send

Free checklist - send emails with confidence

It’s time for you to send an email to your list — but you’re scared silly.

Now that you’ve grown your mailing list beyond just your closest friends and family, sending emails to your subscribers has turned into a nail-biting experience.

When you’re sending an email, there are a lot of little details to remember — and those details can make or break the success of your email campaign.

Email mistakes are difficult to correct and can be costly or damaging to your reputation.

That’s why we’ve created a step-by-step checklist that contains the elements you need to think about before you send an email to your list. Think of it as a quality-assurance check for your marketing emails.

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How to Choose a Solid Email Service and Build Your List on a Firm Foundation

find the best email service for your business

Whether you want to sell products from your website, advertise your coaching services, or promote a book, building an email list will allow you to bond with your prospects and make more sales.

The big question is: if you know building a list is the smart thing to do as a content marketer, what’s stopping you?

More than likely, you’re overwhelmed.

There are a plethora of tools you can use to set up and manage your email list, and you may be completely confused.

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How to Earn More Money (and Keep Your Sanity) by Developing a Professional Support Network

build your business on the strength of your network

My house was packed with more than 40 women, and we were all chowing down on casseroles, salads, and brownies.

In February 2012, I hosted a potluck dinner for my networking and professional group, the Boulder Media Women (BMW). BMW is a group of more than 400 female media professionals who get together on a regular basis for happy hour events, group coffee dates, and potluck dinners.

BMW members are all associated with media in some way — we’ve got content marketers, freelance writers, authors, magazine editors, and graphic designers in the group.

On the night of my potluck on Leap Day 2012, I was getting ready to make a big, exciting announcement. I took a deep breath, stood up on a chair, and clinked my glass to get everyone’s attention.

“I have an announcement to make, everyone,” I said. “I quit my day job today, and I’m striking out on my own!”

The roar of support and approval that came from the crowd still rings in my ears today. I will never forget it.

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