Remember when email newsletters were the latest, greatest thing in online marketing?
Remember when you could add a form to your sidebar that simply said, “Sign up to receive my newsletter” and people would join your list in droves?
Unfortunately, those days are over. In today’s overcrowded online market, getting email subscribers is a lot more complicated than it used to be.
Most people are rabidly protective of their email inboxes, and we’re understandably hesitant to sign up for yet another newsletter we’re not going to have time to read.
What people do want, though, is good content. They want helpful, useful, and entertaining articles, podcast episodes, and videos that will make their lives easier and solve their problems.
As a content marketer, what does that mean for you?