How to Earn More Money (and Keep Your Sanity) by Developing a Professional Support Network

build your business on the strength of your network

My house was packed with more than 40 women, and we were all chowing down on casseroles, salads, and brownies.

In February 2012, I hosted a potluck dinner for my networking and professional group, the Boulder Media Women (BMW). BMW is a group of more than 400 female media professionals who get together on a regular basis for happy hour events, group coffee dates, and potluck dinners.

BMW members are all associated with media in some way — we’ve got content marketers, freelance writers, authors, magazine editors, and graphic designers in the group.

On the night of my potluck on Leap Day 2012, I was getting ready to make a big, exciting announcement. I took a deep breath, stood up on a chair, and clinked my glass to get everyone’s attention.

“I have an announcement to make, everyone,” I said. “I quit my day job today, and I’m striking out on my own!”

The roar of support and approval that came from the crowd still rings in my ears today. I will never forget it.

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5 New Ways to Take Your Pinterest Marketing to the Next Level

take a second look at the power of Pinterest

Pinterest is the “little engine that could” of social networking platforms.

Earlier this year, Pinterest raised $367 million in additional venture capital funding, and the company is now valued at $11 billion.

And as the Pinterest user base keeps expanding, the platform is rolling out new changes that could be highly profitable for content marketers.

Want to know what’s new in the Pinterest world, and how it affects you?

Read on to discover five new ways to use Pinterest in your content marketing.

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5 Insider Tips to Make More Sales During Your Webinars

boost webinar conversions with these five tips

Hosting your own webinars can be incredibly frustrating.

It seems like your competitors are all making tons of money by presenting free promotional webinars. They deliver great content, then do a sales pitch at the end of the webinar and bring in tons of sales.

However, you’re starting to get perturbed. You’re delivering useful, engaging content, and you’re getting rave reviews on every webinar you present. But you can’t seem to make any sales.

At this point, you’re starting to wonder if should continue hosting webinars at all.

I get it. I’ve been there.

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8 Tips for Running Wildly Successful In-Person Events

event planning veterans share their tips

As soon as I walked in the room, I could feel the energy of the audience. There was a palpable buzz of anticipation and excitement in the air.

We were all waiting for Seth Godin to deliver the opening keynote at Copyblogger Media’s first-ever live event, Authority Intensive.

Everyone was excited about Seth, but as members of the Copyblogger community, we were also completely delighted to be together, in person, all in one room.

It felt like we were in the middle of a huge family reunion of people we really wanted to hang out with. People we actually like.

Live events. There’s nothing like them.

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Case Study: How One Veteran’s Podcast Built a Million-Dollar Business

traditional radio microphone

After spending many years in traditional career fields — including real estate, finance, and eight years as an Army Officer — John Lee Dumas still felt unfulfilled.

He couldn’t shake the feeling that his real calling was still out there — that there must be a way for him to feel excited to go to work every day.

He took a leap of faith and launched an interview-based business podcast called EntrepreneurOnFire. Within its first few months, the podcast became a top-ranked iTunes business podcast and earned a coveted spot on the “Best of iTunes” list.

The podcast is now the cornerstone (and biggest lead generator) of a thriving business that regularly brings in six figures each month.

Is John excited to go to work? You bet he is.

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Why Are You Still Skeptical That Pinterest Can Work For You?

Pinterest post badge

Pinterest may bug you.

What with all the images of Italian sunsets and glamour pics of Ryan Gosling.

But so what?

Pinterest, with its 70 million users, is driving an avalanche of referral traffic to websites and blogs.

Right now, Pinterest drives more referral traffic than Twitter, StumbleUpon, Reddit, YouTube, LinkedIn, and Google+ … combined.

And contrary to popular belief, maybe contrary to even your belief, that traffic is converting … because many pinners use the site specifically for product and content discovery. (Get ready for some compelling stats about this in a minute.)

This makes Pinterest a powerful tool for ecommerce.

So if you’ve been ignoring Pinterest, you’re late. But there is still time to catch up — and you should.

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