How a Stay-at-Home Mom Built a Million-Dollar Business (from Her Living Room) through Passionate Online Marketing

Content Marketing Case Studies | copyblogger.com

Kelly Lester’s business is hugely successful (she’s on track to make $1.5 million in 2013) and it came straight from the kitchen.

She’s built her brand by working closely with bento bloggers and other diehard fans of her product. And, at the center of her business strategy is a surprising secret — Pinterest.

Kelly needed a solution to one her most pressing problems — she was looking for a quick, easy ways to create healthy, interesting lunches for her three kids. So she developed EasyLunchboxes, a slick, easily washable lunchbox set.

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How an Independent Video Production House Makes Seven Figures with the Help of Two Insanely Useful Blog Posts

Content Marketing Case Studies | copyblogger.com

Simplifilm has one clear vision — they help businesses and individuals create professional videos when they need book trailers and application demos.

They’re great at what they do. They’re so good, in fact, that many of their clients report an instant uptick in trial sign-ups and sales when the Simplifilm videos are implemented on their sites.

In an online world full of bad videos (including a host of problems with fuzzy screenshots, poorly thought-out scripts, and bad voiceovers) Simplifilm is a welcome change. The company is also benefiting from content marketing in some very interesting (and unique) ways.

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7 Ways to Manage Comments on Your Site (Without Losing Your Mind)

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Comments.

For some bloggers, they are the fuel that keeps their content creation engines running. For others, they are a nuisance and a hassle — something they try to deal with quickly in order to get to the “real” business of creating content.

As a content creator, dealing with comments is part of your job. And I believe that comments are an incredibly important part of creating (and growing) an engaged online community.

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Why You Should Write Short Articles, Too

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After writing the first draft of a new Copyblogger post last week, I noticed something interesting.

I wrote the conclusion, then looked at the word count (which was just slightly under 700 words) and thought, “What can I do to make this longer?”

My articles for Copyblogger typically run between 1500 and 2000 words. After drafting this shorter piece, I wondered if something was wrong. I thought perhaps I needed to come up with another piece of evidence for my idea, or an additional example to illustrate my point.

Then I stopped myself.

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Do Pop-Up Forms Really Work?

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What’s your reaction to a pop-up box that appears over a blog post or article you’re trying to read?

In my opinion, there are few things in the online world more annoying than pop-ups advertising the latest trendy widget, free report, email list signup, or other offer.

Now, there’s no doubt that pop-up ads “work.” Many readers will sign up for free offers when they appear in pop-ups. And, because they do work so well, pop-ups are practically irresistible to web publishers.

Trouble is, pop-ups also have at least one huge downside, and you should face it directly before deciding whether or not to implement them on your site.

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3 Reasons You Shouldn’t Sweat Email Unsubscribes

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Do you take it personally when someone unsubscribes from your list?

You’re a smart content marketer, and you know that building a qualified list of email subscribers is an important part of your overall online strategy.

But as you build your list (and consistently send out useful, compelling content), you’re inevitably going to lose some of those subscribers.

A lot of email marketers take it very personally when people drop off their list. They fret and sweat over every lost reader.

But I argue that there are many reasons why you want to celebrate — not mourn — when someone unsubscribes from your list.

Huh?!

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