20 Tips for Producing Way Better Webinars

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A smart, well-run webinar is one of the most powerful tools in the content marketer’s toolbox.

If you present an organized, content-rich webinar and you make a connection with each audience member, you’ll be well on your way to becoming an authority in your field.

But, if you present a webinar with faulty slides, cackling audio, or worse … you’ll likely lose the trust and respect of the audience that you’ve worked so hard to gain.

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13 Ways to Attract More Webinar Attendees

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It is one of a content creator’s worst fears …

What if you decide to host a webinar, take the time to create an incredibly useful presentation, sign in on the day of the event, and no one shows up?

Maybe you’re already using webinars to grow your mailing list, build authority, and connect with your audience. Or perhaps you’re just starting to consider adding them to your marketing mix.

Either way, you probably have one huge question — how do you get people to sign up? What’s the best way to get a good crowd?

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How a Stay-at-Home Mom Built a Million-Dollar Business (from Her Living Room) through Passionate Online Marketing

Content Marketing Case Studies | copyblogger.com

Kelly Lester’s business is hugely successful (she’s on track to make $1.5 million in 2013) and it came straight from the kitchen.

She’s built her brand by working closely with bento bloggers and other diehard fans of her product. And, at the center of her business strategy is a surprising secret — Pinterest.

Kelly needed a solution to one her most pressing problems — she was looking for a quick, easy ways to create healthy, interesting lunches for her three kids. So she developed EasyLunchboxes, a slick, easily washable lunchbox set.

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How an Independent Video Production House Makes Seven Figures with the Help of Two Insanely Useful Blog Posts

Content Marketing Case Studies | copyblogger.com

Simplifilm has one clear vision — they help businesses and individuals create professional videos when they need book trailers and application demos.

They’re great at what they do. They’re so good, in fact, that many of their clients report an instant uptick in trial sign-ups and sales when the Simplifilm videos are implemented on their sites.

In an online world full of bad videos (including a host of problems with fuzzy screenshots, poorly thought-out scripts, and bad voiceovers) Simplifilm is a welcome change. The company is also benefiting from content marketing in some very interesting (and unique) ways.

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7 Ways to Manage Comments on Your Site (Without Losing Your Mind)

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Comments.

For some bloggers, they are the fuel that keeps their content creation engines running. For others, they are a nuisance and a hassle — something they try to deal with quickly in order to get to the “real” business of creating content.

As a content creator, dealing with comments is part of your job. And I believe that comments are an incredibly important part of creating (and growing) an engaged online community.

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Why You Should Write Short Articles, Too

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After writing the first draft of a new Copyblogger post last week, I noticed something interesting.

I wrote the conclusion, then looked at the word count (which was just slightly under 700 words) and thought, “What can I do to make this longer?”

My articles for Copyblogger typically run between 1500 and 2000 words. After drafting this shorter piece, I wondered if something was wrong. I thought perhaps I needed to come up with another piece of evidence for my idea, or an additional example to illustrate my point.

Then I stopped myself.

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