7 Ways to Manage Comments on Your Site (Without Losing Your Mind)

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Comments.

For some bloggers, they are the fuel that keeps their content creation engines running. For others, they are a nuisance and a hassle — something they try to deal with quickly in order to get to the “real” business of creating content.

As a content creator, dealing with comments is part of your job. And I believe that comments are an incredibly important part of creating (and growing) an engaged online community.

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Why You Should Write Short Articles, Too

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After writing the first draft of a new Copyblogger post last week, I noticed something interesting.

I wrote the conclusion, then looked at the word count (which was just slightly under 700 words) and thought, “What can I do to make this longer?”

My articles for Copyblogger typically run between 1500 and 2000 words. After drafting this shorter piece, I wondered if something was wrong. I thought perhaps I needed to come up with another piece of evidence for my idea, or an additional example to illustrate my point.

Then I stopped myself.

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Do Pop-Up Forms Really Work?

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What’s your reaction to a pop-up box that appears over a blog post or article you’re trying to read?

In my opinion, there are few things in the online world more annoying than pop-ups advertising the latest trendy widget, free report, email list signup, or other offer.

Now, there’s no doubt that pop-up ads “work.” Many readers will sign up for free offers when they appear in pop-ups. And, because they do work so well, pop-ups are practically irresistible to web publishers.

Trouble is, pop-ups also have at least one huge downside, and you should face it directly before deciding whether or not to implement them on your site.

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3 Reasons You Shouldn’t Sweat Email Unsubscribes

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Do you take it personally when someone unsubscribes from your list?

You’re a smart content marketer, and you know that building a qualified list of email subscribers is an important part of your overall online strategy.

But as you build your list (and consistently send out useful, compelling content), you’re inevitably going to lose some of those subscribers.

A lot of email marketers take it very personally when people drop off their list. They fret and sweat over every lost reader.

But I argue that there are many reasons why you want to celebrate — not mourn — when someone unsubscribes from your list.

Huh?!

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Keyword Research for Web Writers and Content Producers

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A lot of website owners are taking a “ready, fire, aim” approach to search engine optimization.

They optimize their content like crazy — putting keywords in their post text, titles and subtitles, and anywhere else they think Google might look.

Here’s the trouble, though — if you don’t do your research before you begin your optimization efforts, you might as well be shooting arrows into the wind. Because all the optimization in the world won’t help you if you have no clear idea of what terms you really want to rank for in the search engines.

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Case Study: How a Self-Published Author and Blogger Negotiated a Six-Figure Traditional Book Deal

Content Marketing Case Studies | copyblogger.com
I discovered Torre DeRoche’s fun and exciting blog a few years back, when she was in the process of self-publishing her book, Love with a Chance of Drowning.

Since then, Torre has taken the international publishing world by storm.

Shortly after she self-published her book, Torre was “discovered” by film producers and publishers via social media, and negotiated lucrative book deals with Hyperion (in North America) and Penguin (in Australia). A film adaptation of her story is also in the works.

I’m delighted to report that her book is one of the most fun, inspiring memoirs I’ve ever had the pleasure of reading. Pick it up today, and enjoy the ride.

Today, Torre joins us here for a Copyblogger Case Study, to share her story of love, independent content production, adventure, and fear …

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