Case Study: How Two Artists Used Online Content to Build their Face to Face Business

Content Marketing Case Studies | copyblogger.com

Colorado-based artists, Lori Wostl and Lorri Flint, noticed that when they attended huge art retreats, the experience was more stressful than relaxing.

So, they founded their business — Art Camp for Women — in order to provide a fun, supportive, relaxing camp adventure for their participants.

They started a blog in order to help them market their camps, and got a sweet surprise a few years later when a huge national magazine called to offer them some amazing exposure.

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3 Quick Ways to Perk Up Your Email Marketing Efforts

Image of Email Marketing eBook Cover

At a recent social media marketing conference I attended, I was surprised to hear one particular topic kept coming up over and over again, in almost every session I attended.

It wasn’t Google+. It wasn’t Pinterest. It wasn’t Instagram.

It was email marketing.

Yep. At a major social media marketing conference — where one might assume we’d be focusing on social networking trends — we were talking about how to get more subscribers to our email mailing lists.

Of course, Facebook, Twitter, and Google+ got lots of attention, too. But the central message was clear — email is still important, it’s not going away anytime soon, and you need to make sure you’re still giving list-building the attention it deserves.

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Why We Still Need to Write, Even When We’re Scared

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Writing is scary.

Sometimes when we publish something, it makes us feel like our insides are hanging out, for all the world to see. We feel vulnerable. We feel naked. We feel … terrified.

But here’s the thing — we have to keep writing, in spite of the fear. If we let fear stop us, our content will have no spark, no life. And everything we write will be completely unremarkable.

Right now, I’m working on a blog post (on a different topic) that scares the living heck out of me. I am afraid of the strong opinions and passion that are rising from some long-buried place inside me. I’m worried that I won’t write well enough to clearly communicate what I need to say. I’m worried about what people will say when I publish this piece.

Bottom line — I’m scared.

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13 Timeless Lessons from the Father of Advertising

Image of David Ogilvy, The Original Ad Man

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.”

In his years as an advertising executive and copywriter, Ogilvy created some of the world’s most successful and iconic marketing campaigns, including the legendary Man in the Hathaway Shirt, plus notable efforts for Schwepps, Rolls Royce, and the island of Puerto Rico among many others.

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Case Study: How Content Marketing Saved this Brick-and-Mortar Business

Content Marketing Case Studies | copyblogger.com

At this point, we hope you’re seeing how content marketing can transform an online business into a runaway success story.

It’s probably less obvious how you might go about doing that with a more traditional brick-and-mortar business. But those under-explored territories can be
particularly fertile ground for a solid content strategy. Today we’ll talk about just one example.

Marcus Sheridan’s pool company was hit hard by the recession in 2008. He and his business partners discovered that in order to save their business, they had to get creative — fast.

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Case Study: How a “No Meat Athlete” Built His Profitable and Satisfying Business

Content Marketing Case Studies | copyblogger.com

Matt Frazier has worked hard to build a loyal community of vegetarian and vegan athletes. His blog, No Meat Athlete, gives his readers fun and accessible information on their favorite topics — training and food!

These days, Matt’s site gets about 600,000 page views a month, and he has more than 20,000 people on his email mailing list.

Matt has now created a successful business around his community, which includes digital training programs, a membership site, and a line of No Meat Athlete clothing.

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