At a recent social media marketing conference I attended, I was surprised to hear one particular topic kept coming up over and over again, in almost every session I attended.
It wasn’t Google+. It wasn’t Pinterest. It wasn’t Instagram.
It was email marketing.
Yep. At a major social media marketing conference — where one might assume we’d be focusing on social networking trends — we were talking about how to get more subscribers to our email mailing lists.
Of course, Facebook, Twitter, and Google+ got lots of attention, too. But the central message was clear — email is still important, it’s not going away anytime soon, and you need to make sure you’re still giving list-building the attention it deserves.