At this point, we hope you’re seeing how content marketing can transform an online business into a runaway success story.
It’s probably less obvious how you might go about doing that with a more traditional brick-and-mortar business. But those under-explored territories can be
particularly fertile ground for a solid content strategy. Today we’ll talk about just one example.
Marcus Sheridan’s pool company was hit hard by the recession in 2008. He and his business partners discovered that in order to save their business, they had to get creative — fast.