Case Study: How a “No Meat Athlete” Built His Profitable and Satisfying Business

Content Marketing Case Studies | copyblogger.com

Matt Frazier has worked hard to build a loyal community of vegetarian and vegan athletes. His blog, No Meat Athlete, gives his readers fun and accessible information on their favorite topics — training and food!

These days, Matt’s site gets about 600,000 page views a month, and he has more than 20,000 people on his email mailing list.

Matt has now created a successful business around his community, which includes digital training programs, a membership site, and a line of No Meat Athlete clothing.

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The State of Pinterest: What Content Marketers Need to Know Now

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The buzz about Pinterest seems to have calmed down a bit in the last few months, but it’s still a very powerful tool for content marketers.

According to a study by the social media analytics firm Simply Measured, 69 of the world’s top 100 brands now have Pinterest accounts, and Pinterest is still driving more traffic to websites and blogs than Twitter, LinkedIn, Google+, or YouTube.

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Case Study: How to Build a Vast Audience by Mastering the Art of the Interview

Content Marketing Case Studies | copyblogger.com

Srinivas Rao graduated from business school in 2009, straight into one of the worst U.S. job markets we’ve faced since the Great Depression.

But, instead of getting frustrated at the lack of opportunity in corporate America, Srini reinvented himself as a content marketer.

Srini’s interviews on his podcast, BlogcastFM, are legendary.

He’s hosted Chris Guillebeau, Danielle LaPorte, Tim Ferriss, and Seth Godin, and his site has become a sought-after stop for authors during any successful book launch.

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How to Create Consistently Great Content for the Long Haul

Image of Twyla Tharp Book Cover

Want to know a powerful secret weapon you can use in your quest for better creative output? Think of it as an industrial-strength antidote to resistance, creative blocks, and stale ideas.

This amazing secret weapon is called a habit.

Developing better creative habits is one of the most valuable things you can do as a content creator.

Legendary Choreographer Twyla Tharp’s practical book The Creative Habit: Learn It and Use It for Life, is a ground-breaking guide to becoming a calmer, better balanced, more productive creative professional.

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Case Study: How Aurélien Amacker Escaped the Cubicle to Find Success in Content Marketing

Content Marketing Case Studies | copyblogger.com

This case study kicks off a new series at Copyblogger: Real-world stories of people like you who have used the “Copyblogger method” of content marketing to strengthen their businesses, launch strong new projects, and do epic work.

We’re starting with the story of versatile content marketer Aurélien Amacker. Sonia Simone met him at a marketing conference late last year, and they immediately hit it off.

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The Key to Creating Content that Resonates with Your Audience

Image of Tuning Fork on Sheet Music

A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their instruments (like violins and guitars).

One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.

But creating posts that resonate with your readers is an often-overlooked part of what we do. It’s one of those touchy-feely things no one talks about. But it’s incredibly important — and it can be difficult to do.

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