Case Study: How Aurélien Amacker Escaped the Cubicle to Find Success in Content Marketing

Content Marketing Case Studies | copyblogger.com

This case study kicks off a new series at Copyblogger: Real-world stories of people like you who have used the “Copyblogger method” of content marketing to strengthen their businesses, launch strong new projects, and do epic work.

We’re starting with the story of versatile content marketer Aurélien Amacker. Sonia Simone met him at a marketing conference late last year, and they immediately hit it off.

[ Continue Reading... ]

The Key to Creating Content that Resonates with Your Audience

Image of Tuning Fork on Sheet Music

A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their instruments (like violins and guitars).

One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.

But creating posts that resonate with your readers is an often-overlooked part of what we do. It’s one of those touchy-feely things no one talks about. But it’s incredibly important — and it can be difficult to do.

[ Continue Reading... ]

Why Content Marketing is a Long Game (and How to Play It)

Image of Vintage Chess Board

The Copyblogger Media team returned from Austin last week, where (almost) all of us gathered for a company-wide meeting amidst the madness of SXSWi.

We flew in for three days — from all corners of the US and Canada — to talk company values, where we’ve been, and where we’re going.

Our company works entirely remotely, so before this meeting, I hadn’t met most of my co-workers. During the course of those three days, I built relationships with our support team, I played poker (badly) with our developers, and I bonded with my editorial staff over eighties music and movies.

[ Continue Reading... ]

12 Ways to Connect, Create, and Collaborate Using Google Hangouts

Image of Google Hangouts Player

You’re a content marketer, and you care about connection and collaboration. But you live in a remote village in Alaska, and you can’t just hop down to the local Chamber of Commerce when you need to pick up a little extra business.

Flying to conferences isn’t an option, either — your local airport is snowed in nine months a year (and when it’s not snowed in, it’s too expensive to fly to major cities for the best networking events).

You want to connect, and you need to do it virtually. So you need a connection tool that’s easy, fast, user-friendly and highly accessible. 
Google Hangouts are about to become one of the best tools in your online content marketing toolbox.

[ Continue Reading... ]

Case Study: How Keyword Research Works in the Wild

Image of XXXX

You’ve got a straightforward system for finding keywords that work for you.

You’ve got a basic understanding of how to use social media search, Google Trends, and online keyword research tools to find the right keywords to use to optimize your site.

But you’ve still got some questions about how this research works in real life.

Let’s take this final article in my content marketing research series to walk through a simple case study that explains how one business owner conducted her own keyword research.

[ Continue Reading... ]

How to Find the Keywords that Work for Your Content Marketing Goals

Image of Satellite Array

When you do keyword research, you’re working to discover the actual words your customers use when they search for information about your content topic.

Smart keyword research will let you uncover great information about your audience — how they search, how they speak, and how they think.

Accurate keyword research helps you optimize your website for the search engines, and it also allows you to shape your content strategy. So it’s vitally important that you use smart tactics to help you do your research in a fast, efficient way.

[ Continue Reading... ]