Why Content Marketing is a Long Game (and How to Play It)

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The Copyblogger Media team returned from Austin last week, where (almost) all of us gathered for a company-wide meeting amidst the madness of SXSWi.

We flew in for three days — from all corners of the US and Canada — to talk company values, where we’ve been, and where we’re going.

Our company works entirely remotely, so before this meeting, I hadn’t met most of my co-workers. During the course of those three days, I built relationships with our support team, I played poker (badly) with our developers, and I bonded with my editorial staff over eighties music and movies.

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12 Ways to Connect, Create, and Collaborate Using Google Hangouts

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You’re a content marketer, and you care about connection and collaboration. But you live in a remote village in Alaska, and you can’t just hop down to the local Chamber of Commerce when you need to pick up a little extra business.

Flying to conferences isn’t an option, either — your local airport is snowed in nine months a year (and when it’s not snowed in, it’s too expensive to fly to major cities for the best networking events).

You want to connect, and you need to do it virtually. So you need a connection tool that’s easy, fast, user-friendly and highly accessible. 
Google Hangouts are about to become one of the best tools in your online content marketing toolbox.

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Case Study: How Keyword Research Works in the Wild

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You’ve got a straightforward system for finding keywords that work for you.

You’ve got a basic understanding of how to use social media search, Google Trends, and online keyword research tools to find the right keywords to use to optimize your site.

But you’ve still got some questions about how this research works in real life.

Let’s take this final article in my content marketing research series to walk through a simple case study that explains how one business owner conducted her own keyword research.

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How to Find the Keywords that Work for Your Content Marketing Goals

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When you do keyword research, you’re working to discover the actual words your customers use when they search for information about your content topic.

Smart keyword research will let you uncover great information about your audience — how they search, how they speak, and how they think.

Accurate keyword research helps you optimize your website for the search engines, and it also allows you to shape your content strategy. So it’s vitally important that you use smart tactics to help you do your research in a fast, efficient way.

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A 3-Step Process for Painless Keyword Research

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Keyword research is one of the most important types of research you’ll do throughout your content marketing career. It’s also one of the most difficult.

In this series, we’ve already discussed the fact that research isn’t sexy, glamorous, or fun. We’ve also talked about how you need to do research consistently — just like you need to work out in a consistent manner in order to see the real physical fitness results you want.

But there’s something particularly arduous about conducting keyword research. Many of the tools available are confusing and counter-intuitive. We don’t know what we’re supposed to be looking for, and we often don’t have a system in place for how to do keyword research effectively.

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Become a Content Marketing Secret Agent with Competitive Intelligence

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Who wouldn’t want to become a secret agent like Jack Bauer, Ethan Hunt, and Perry the Platypus? We all want cool gadgets, sexy entourages, and glamorous gigs.

More importantly, we want to be secret agents because they always have inside information.

And as a content marketer, you can get the secret scoop on your competitors by doing a little high-tech spying.

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