Let’s face it — doing research might not be as fun as creating killer headlines, writing the first draft of a genius blog post, or crafting your next irresistible offer.
But solid research is absolutely essential if you truly want to be successful as a content marketer.
When you hear the word “research” in conjunction with content marketing, you might immediately think about keywords (and optimizing your content for search engines using those keywords.)
And yes — keyword research is incredibly important. Mostly because it’s the language of your audience — even if search engines didn’t exist.