A 6-Step Content Marketing Research Process

Image of Vintage 6

Professional athletes log thousands of hours in the gym preparing for competitions on the field, court, bike or ski run.

Athletes can’t be great at what they do without putting in that critical preparation time in the gym.

It’s the work that most people never see — all those hours of workout time — that makes the difference between a good athlete and a truly great one.

In the world of content marketing, you need to think of yourself as an athlete. Your market research is your training — it’s what you have to do, day by day and week by week, in order to be great at what you do.

Read More…

Research Ain’t Easy (But it’s Necessary)

Image of Vintage Archive

Let’s face it — doing research might not be as fun as creating killer headlines, writing the first draft of a genius blog post, or crafting your next irresistible offer.

But solid research is absolutely essential if you truly want to be successful as a content marketer.

When you hear the word “research” in conjunction with content marketing, you might immediately think about keywords (and optimizing your content for search engines using those keywords.)

And yes — keyword research is incredibly important. Mostly because it’s the language of your audience — even if search engines didn’t exist.

Read More…

How to Resist the Temptation to
Lie and Cheat Your Way to the Top

image of

I’ve been duped.

A few weeks ago, I bought Jonah Lehrer’s new book, Imagine: How Creativity Works, after hearing rave reviews from several friends and respected bloggers.

Imagine was an easy book to love.

Jonah Lehrer has a wonderfully engaging writing style, and I enjoyed his anecdotes, examples, and advice on how to use the “science of creativity” to cultivate more creative and inspired work.

Read More…

6 Ways to Find the “Big Idea” that Propels Your Product or Service to Startling Success

image of david ogilvy's hathaway ad

To market your product or service successfully, you’ve got to have a unique positioning concept. A “big idea” that sets you apart in a world drowning in me, too.

There are world-class examples of successful concepts, like FedEx’s iconic slogan, “When your package absolutely, positively has to get there overnight.”

Or Nyquil’s long-standing tagline, “The nighttime, coughing, achy, sniffling, stuffy head, fever, so-you-can-rest medicine.”

When you come up with the perfect concept for your product — the best angle from which to sell it — everything else falls into place.

Read More…

The 11 “Secrets” of Prolific Content Creators

image of stack of papers

Earlier this year — after a Copyblogger article I wrote took off — a major publisher approached me and asked if I wanted to write a book on Pinterest marketing.

But there was a catch — in order to get the book deal, I had to write the manuscript in six weeks.

I decided to say yes.


I felt comfortable taking on the challenge because I had a set of skills — what I call my Tools of Super Content Creators — that I could use to crank out a good manuscript in an insanely short amount of time.

Read More…

6 Elements of a “Sticky” Pinterest Campaign

image of pinterest logo

Lots of bloggers and Pinterest experts are talking about the mechanics of creating Pinterest campaigns to connect with your ideal clients and grow your business.

But are there actual, concrete steps you can take to make sure your boards and images grab the attention of the audience you’re trying to reach?

Are there methods you can use to make your Pinterest campaigns more “sticky”?

Read More…