Professional athletes log thousands of hours in the gym preparing for competitions on the field, court, bike or ski run.
Athletes can’t be great at what they do without putting in that critical preparation time in the gym.
It’s the work that most people never see — all those hours of workout time — that makes the difference between a good athlete and a truly great one.
In the world of content marketing, you need to think of yourself as an athlete. Your market research is your training — it’s what you have to do, day by day and week by week, in order to be great at what you do.