Research Ain’t Easy (But it’s Necessary)

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Let’s face it — doing research might not be as fun as creating killer headlines, writing the first draft of a genius blog post, or crafting your next irresistible offer.

But solid research is absolutely essential if you truly want to be successful as a content marketer.

When you hear the word “research” in conjunction with content marketing, you might immediately think about keywords (and optimizing your content for search engines using those keywords.)

And yes — keyword research is incredibly important. Mostly because it’s the language of your audience — even if search engines didn’t exist.

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How to Resist the Temptation to
Lie and Cheat Your Way to the Top

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I’ve been duped.

A few weeks ago, I bought Jonah Lehrer’s new book, Imagine: How Creativity Works, after hearing rave reviews from several friends and respected bloggers.

Imagine was an easy book to love.

Jonah Lehrer has a wonderfully engaging writing style, and I enjoyed his anecdotes, examples, and advice on how to use the “science of creativity” to cultivate more creative and inspired work.

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6 Ways to Find the “Big Idea” that Propels Your Product or Service to Startling Success

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To market your product or service successfully, you’ve got to have a unique positioning concept. A “big idea” that sets you apart in a world drowning in me, too.

There are world-class examples of successful concepts, like FedEx’s iconic slogan, “When your package absolutely, positively has to get there overnight.”

Or Nyquil’s long-standing tagline, “The nighttime, coughing, achy, sniffling, stuffy head, fever, so-you-can-rest medicine.”

When you come up with the perfect concept for your product — the best angle from which to sell it — everything else falls into place.

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The 11 “Secrets” of Prolific Content Creators

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Earlier this year — after a Copyblogger article I wrote took off — a major publisher approached me and asked if I wanted to write a book on Pinterest marketing.

But there was a catch — in order to get the book deal, I had to write the manuscript in six weeks.

I decided to say yes.


I felt comfortable taking on the challenge because I had a set of skills — what I call my Tools of Super Content Creators — that I could use to crank out a good manuscript in an insanely short amount of time.

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6 Elements of a “Sticky” Pinterest Campaign

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Lots of bloggers and Pinterest experts are talking about the mechanics of creating Pinterest campaigns to connect with your ideal clients and grow your business.

But are there actual, concrete steps you can take to make sure your boards and images grab the attention of the audience you’re trying to reach?

Are there methods you can use to make your Pinterest campaigns more “sticky”?

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56 Ways to Market Your Business on Pinterest

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In case you’ve been living in a mountain cave in Bhutan for the past couple of months, Pinterest is a relatively new social networking site that allows users to create online image collages, then quickly and easily share those collages — called “pinboards” — with other Pinterest users.

It’s fun, easy, and catching on like wildfire right now.

Part of Pinterest’s appeal is that it’s beautiful. Enter the lovely world of Pinterest, and all the troubles of your day-to-day life just seem to slip away in a stream of perfect little black dresses, baby otters, and cherubic children who never seem to get dirty or mouth off to their parents.

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