The best book I’ve ever read about marketing isn’t about marketing. It’s about baseball.
The book’s called Moneyball: The Art of Winning an Unfair Game, by Michael Lewis. If you’re a marketer or advertiser you need to read this book.
The premise is that baseball insiders are guilty of a herd mentality that’s focused on the wrong things and reaches the wrong conclusions. If you know nothing at all about baseball you’ll still learn very valuable lessons about business.