A Crash Course in Marketing With Stories

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Remember learning Greek mythology in school?

I’m going to give you one name, and I want you to think about the first image that pops into your head …

Hercules.

What’d you think about? Was it what you read in that dusty old history book, or was it the unforgettable Disney cartoon?

That, my friends, is the power of storytelling in action.

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Why Your Next Online Marketing Client
May Live Next Door

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The new buzz word on the street is local.

The thing is, it’s not just buzz.

Brian Clark and Robert Bruce talked about local businesses back in February on the Internet Marketing for Smart People Radio show. If you haven’t heard it yet, you need to check it out.

Local is where we — whether you call yourself a copywriter, an Internet marketer, a social media consultant, a web developer, or all of the above — will soon be finding our next and best clients. As the Internet connects us globally, it also connects us locally.

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