I was on the phone earlier this week with copywriting legend John Carlton and we were ranting about all sorts of topics.
(You know, like you do when you’re on the phone with John Carlton.)
He made the observation that the next “big thing” in marketing may not be in the areas of whiz-bang technology, but rather in the blocking and tackling techniques of adept career direct marketers.
That’s not to say that technology won’t continue to move at the speed of light. But certain methods just don’t change.
Great writing still rules. As they say here at Copyblogger, The writer runs this show. And those who spend more time storytelling and less time figuring out the next big “Ninja technique” will be the winners for the long haul.
Ninja techniques create revenue events. Great copy and creative approaches create businesses.