It’s simply a business decision meant to enhance the experience of the end user (searchers), particularly in mobile. Google makes hundreds of these decisions a year. What’s the best way to keep yourself on the good side of these decisions? Build online authority.
With that in mind we thought it would be a great idea to republish Brian Clark’s article “What If Author Rank Never Happens?” His message is aimed at Author Rank, but it’s appropriate for this event, too. Enjoy.
It was a smashing success, which indicates that writers and other online content creators are excited about these topics. And you should be.
But let’s be clear – as best as anyone can tell, Author Rank has not been implemented yet. And that means there’s some chance it may never become an algorithmic aspect of the way Google ranks web pages.