Everyone’s creating all this online content, but does it matter?
More importantly, are you accomplishing your goals with the content you deliver, or are you simply spinning your wheels?
Well, if you’re doing it right, your content is highly effective and tightly tied to your ultimate business objectives. Otherwise, you’re just filling up space on an ignored web page.
Content marketing is the most effective and lucrative form of online marketing, because it not only works, it also builds a media asset at the same time. So it makes sense to understand exactly what makes content effective, right?
The key is meaning.