About the author

Brian Clark

Brian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

Take Your Content Marketing to the Next Level at Authority Rainmaker (And Save Money)

The “what” and “why” phases of the content marketing revolution are over. To effectively gain and maintain your competitive advantage, you need a clear and concise strategy with the exact tactics to effectively execute.

More than that, you need the best talent you can get. You’re tasked with finding and assessing the right strategic partners, content production pros, and technical resources to optimize the audience experience that builds your business.

Enter Authority Rainmaker. Happening again this year in Denver, Colorado, it’s live content marketing training and networking for real-world results.

There’s an amazing lineup of keynote speakers and presentations from industry experts. There’s a stunning venue. There are parties and networking opportunities galore.

Super Early Bird pricing is now in effect, which saves you $500 off full price. The price goes up on January 15, so don’t wait and pay more.

Give yourself an early holiday gift that pays you back for the rest of your career. Join us May 13-15, 2015 in sunny Denver, Colorado for Authority Rainmaker.

Get all the details here.

Michael Hyatt on Building a Media Platform and Becoming a 10-Year Overnight Success

Michael Hyatt is the former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S. In fact, Hyatt has been involved in the traditional publishing business his entire working life.

Not the typical profile of a do-it-yourself blogger, right?

And yet, in 2012 when Thomas Nelson was acquired by HarperCollins and Michael left his executive role, it was his 8-year-old blog that opened the door to an exciting and vibrant new chapter of his life. A blog that he toiled over in frustrating obscurity for many of those foundational years.

It was the blog that provided the launch pad for his New York Times, Wall Street Journal, and USA Today bestselling book Platform: Get Noticed in a Noisy World. And it was the book that opened the door to his membership program Platform University. Seems like we can learn a few things from this guy about building our own online marketing and sales platforms.

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David Siteman Garland on the Infinite Scalability of Online Courses

It’s the ultimate Internet dream: create something once that sells over and over again, even while you sleep. And what better product than information itself?

Turns out, it’s not that easy for the idle dreamer. And often, Internet entrepreneurs work 16-hour days in order to “make money while they sleep.”

The good news is that the dream has shifted. Instead of hucksters offering “no work Internet cash machine” models to gullible business opportunity types, the concept of an “online business” has become a viable thing that experienced professionals and committed entrepreneurs explore and attain as part of the legitimate business world.

David Siteman Garland discovered this for himself thanks to his popular podcast, The Rise to the Top. He was constantly asked by his audience for the secret to creating a popular and profitable show, and David’s answer was always the same — it’s the art of the interview. So he created a course on the topic, and the rest (including his podcast!) is history.

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A Preview of Rainmaker Professional (And How to Lock in a Steal of a Deal)

In case you missed it, back in September we introduced Rainmaker, the complete website solution for building your online marketing and sales platform. With Rainmaker, you can:

  • Create powerful content-driven websites on your own domains.
  • Build membership sites and online training courses.
  • Sell digital products like software, ebooks, and more.
  • Perform sophisticated online lead generation.
  • Optimize your content for search engines and social networks.
  • Absorb cutting-edge tactics and strategy with included training.
  • Avoid a patchwork of plugins, themes, and complicated code.
  • Forget about upgrades, maintenance, security, and hosting headaches.
  • Take your content and domain to WordPress at any time you choose.

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Pat Flynn on Entrepreneurial Inspiration and His Profitable Content Strategy

In 2008, Pat Flynn was happily employed by an architectural firm. And then, like a lot of people in 2008, just like that … out of a job.

It was the best thing that ever happened to him.

Since that point, Pat has built a business that supports his family through blogging and podcasting. And he’s just getting started.

Rather than some “Master of the Universe” type, Pat shares with you that (like most of us in this industry) he was initially scared and winging it. But it wasn’t long until he had the confidence to take the next step, and then the next … all by simply putting in the work and being consistent.

Listen in to Pat’s story and the specific steps he took to go from broke and unknown to running his own new media business. This was my first conversation with Pat, and I was impressed by not only his knowledge and business savvy, but how genuine he is.

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Jay Baer on “Generosity Marketing” and the Power of Business Podcasting

You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it.

In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing it’s becoming a franchise unto itself. In his spare time, Jay is a highly sought-after keynote speaker, podcaster, angel investor, new media personality, and restless entrepreneur who can’t help but add just one more project to his portfolio.

I asked Jay to be the first in a series of Rainmaker.FM interviews that illuminate the path of content marketing into the future. You’ll notice some common themes that turn up time and again among those who have already successfully built audiences, and Mr. Baer sets the stage perfectly.

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