Online marketing that works
Hear that, content marketers?
That is the sound of inevitability.
It’s the sound of you creating a Google+ page for your business and working diligently to build up a network there with content, conversation, and the occasional cat photo.
Goodbye … free time.
Shameless (yet eerily fitting) references to Agent Smith of The Matrix aside, here’s why every online content marketer needs to be building a Google+ network.
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This sale is over. Thanks to everyone!
If you’ve been around Copyblogger for a while, you know we rarely offer discounts on our products. Competing on price is not something we find very smart or appealing.
Better to just make the best stuff around, right?
But it’s the Thanksgiving weekend here in the U.S., and we have a lot to be thankful for (thanks to you). Plus, there’s this whole Black Friday / Cyber Monday thing that’s become a bit of a tradition.
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You may have noticed we did a major design overhaul of Copyblogger a few weeks ago. If you haven’t stopped by the site lately, come on over and take a look.
In keeping with tradition, I like to release a free version of the previous design whenever things change substantially. So that’s exactly what we’re doing now.
So, I’d like to introduce the Copyblogger child theme for the Genesis Framework for WordPress. It’s a robust, flexible, and multi-colored interpretation of our previous design, and it’s yours at no charge.
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Recently, I asked the Copyblogger tribe over on Google+ to name their biggest writing challenge.
From the many responses, a pattern developed:
These three issues are really symptoms of the same painful problem, which boils down to not clearly understanding what you’re trying to accomplish with your writing. Don’t worry … it’s a fairly common ailment.
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In this day and age, substance matters.
What you say must be meaningful to the people you’re trying to attract.
Your content must solve real problems and satisfy real desires.
So why should it matter how you say it?
The reality is, how you say it has always mattered, and it matters even more today.
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