About the author

Brian Clark

Brian Clark is founder of Copyblogger and host of New Rainmaker. Get more from Brian on .

Agile Content Marketing: How to Attract an Audience That Builds Your Business

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It’s the question I get more than any other, and it’s one of the most important questions you’ll answer in marketing your business:

How do I create a content marketing strategy that actually works?

That will take several thousand words to answer, and then you’ll have to create your own strategy. Yep, ultimately it’s up to you.

To help, I’ll be writing a few articles over the next several weeks, starting with this one. Each will progress from general to more specific at each step, to provide a blueprint for you to work from.

The first step is to get your head right.

In other words, you need to begin with the correct perspective to succeed with online content as a marketing tool.

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5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage

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Startups aren’t “real” companies, according to retired entrepreneur and author Steve Blank. At least not in the way we usually think of the concept of a “company.”

Startups are instead temporary organizations on a mission to find a scalable business model. Once that business model is found, a “real” company is born to execute on it.

For many years, Steve Blank has been a mentor to Eric Ries, whose book The Lean Startup took the entrepreneurial world by storm in 2011. If you haven’t read Eric’s book yet, you should as soon as possible.

For now, let’s dig in deeper on the meaning and origin of “lean” in the context of business.

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The Critical Thing You Need to Earn Targeted Traffic – Today, and into the Future

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There is nothing new under the sun. What was old, is new again. It’s all been said and done before …

Those adages are true in your university philosophy class, and just as true when it comes to your media strategy.

If you’re working too hard trying to keep up with every new tactic and technology and social network that bubbles up online … and wondering what the essential asset is in building an audience, then this episode of New Rainmaker is for you.

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8 Ways a Digital Media Platform is More Influential than “Marketing”

Image of Red Stripe Logo

Imagine this scenario.

Two attorneys are chatting against the beautiful tropical backdrop of the Cayman Islands. The elder lawyer suggests to the young rising star that he “grab a Red Stripe,” which leads to the selection of the Jamaican-brewed beer from an ice-cold fridge.

So simple … but it’s a powerful association between the “good life” and a particular brand of beer. Did it work?

Within a month, sales of Red Stripe in the United States increased by over 50%. Within a few weeks of that, the company collected a $62 million payday by selling a majority interest in the brewery to Guinness.

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Don’t Waste Your Time with Native Advertising

It’s a brilliant piece of native advertising.

Visually appealing and information rich, this sponsored content walks you through numerous variations of oysters, where they hail from, and interesting facts about each.

The New Orleans, we learn, was the preferred oyster of Jean Lafitte, and is the key to Oysters Rockefeller. The sweet and succulent Tangier oyster captivated Captain John Smith when introduced by Pocahontas, and the rest is history.

Next, you’re hit with the ultimate pairing sensation, as you imagine washing down these delicacies with a cold beer. Not just any beer, of course — a Guinness Extra Stout.

I don’t even like oysters, and this sounds amazing right now.

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Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)

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Here’s a fact about content marketing that’s actually shocking.

The 2014 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs (sponsored by our own New Rainmaker) is out, and it includes a number of surprising findings.

Most notable is this: There remains a wide gap between the number of small business B2B marketers using content marketing (almost all of them) and those who believe their content marketing efforts are effective (less than half of them).

That’s right — 55% of small business B2B marketers using content marketing believe that their efforts are, at best, having zero impact. Something is clearly missing.

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