About the author

Brian Clark

Brian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

Three Ways to Grow Your Curated Email Newsletter Faster

Note: This is the second of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the first episode here: Position Your Content Curation for Success With These 5 Essential Elements.

A key aspect of last week’s episode was identifying the purpose of any smart content curation project – audience building. Specifically, building an audience asset in the form of an email list.

This week we’re focusing exactly on that essential element. After smartly positioning your curation project, you want to do everything you can to optimize your initial sign-up conversion rate before you invest serious time and money in driving traffic.

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The Martin Luther King, Jr. Guide to Inspirational Writing

Image of Dr. Martin Luther King, Jr.

I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.

I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident: that all men are created equal.”

I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.

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Just the Facts: Why You Should Attend Authority Rainmaker

In 2014, we produced a different kind of online marketing conference. This year, we’re doing it again … except bigger, better, and smarter.

Here’s the bare minimum you need to know to dig deeper. No hype, just the facts.

What:

Authority Rainmaker: Copyblogger’s live training event that provides an integrated online marketing strategy combined with the best ways to implement it. Plus great parties and networking.

When:

May 13-15, 2015.

Who:

Daniel Pink, Sally Hogshead, Henry Rollins, Danny Sullivan, Ann Handley, Chris Brogan, Bernadette Jiwa, Michael King, Joanna Lord, Joe Pulizzi, Sonia Simone, Jerod Morris, Sean D’Souza, Scott Brinker, Pamela Wilson, Brian Clark (hey, that’s me!) … plus a few more we’ll be announcing soon.

Where:

The stunning Ellie Caulkins Opera House in sunny Denver, Colorado.

Why:

It’s not an event where you suffer overwhelm from fascinating facts, figures, and tactics. Then get back home … and realize you have no comprehensive roadmap to implement otherwise valuable tips.

Rather, it’s a carefully designed educational experience that presents a complete and effective online marketing strategy. This approach provides you with exactly what you need to take your business to the next level.

How:

Click here for all the details and to register before we go to full price.

Position Your Content Curation for Success With These Five Essential Elements

Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014.

We did that episode based on a personal project I was already planning to do. I quietly launched that project last month, and it’s called Further. It’s a curated email newsletter dedicated to living your best life, with features and news items related to health, wealth, and wisdom.

Here are a few sample issues:

Given the initial high interest (and several requests), I’ve decided to do a “behind the scenes” case study on myself, revealing what I’m doing and why, plus what’s working and what’s not. This episode and the next two will be the first leg of that case study.

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Rainmaker.FM Behind the Scenes: 2014 in Review and the Road Ahead

2014 was a pivotal year for Copyblogger Media. We:

  • Launched a Pilot program for our Rainmaker Platform using a podcast
  • Evolved the platform to version 2.0 during the Pilot phase
  • Arrived at the 8-figure level for annual revenue, up 34%

For an added twist, we tried things, observed, learned, and made changes on the fly throughout the year – from content, to format, to development. Which, let’s be frank, may have made us look like we didn’t know what we were doing.

Welcome to the real world. When you play in real time with a real audience, you figure out everything you need to know. But you can’t be afraid to adapt based on what they tell you just because it differs from “the plan.”

In this 32-minute episode Robert Bruce and I discuss:

  • Why 2014 was such a strange year around here
  • The big project we’re working on for 2015
  • The biggest Rainmaker.FM episode of 2014
  • I (finally) reveal my new curation project
  • The future of the Rainmaker Platform
  • The content trend you need to focus on in 2015

Listen to Rainmaker.FM Episode No. 23

Image by Bjorn Simon

Seth Godin on Stepping Up and Making it Happen

Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet.

But if you had to sum Seth up in one word, it might well be impresario.

The classical definition of that word refers to a promoter, manager, or conductor of an opera or concert company.

The modern definition, set forth by Seth himself when he’s teaching others about the prime entrepreneurial role of the connection economy, is as follows:

One who gathers others together for creating art–the art of making a ruckus; the art of inventing the future; the art of important work.

Whether bootstrapping a startup by building an audience first, curating content to create something vibrant and new, or assembling a tribe that changes the world, it’s the modern impresarios who best take advantage of the power of the Internet to turn intangible ideas into real things that really matter. Things that change lives.

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