What Owen Wilson’s Pursed Lips Mean to Your Blog

What in the world could Hollywood heart throb Owen Wilson have to do with the effectiveness of your blogging? And how, exactly, do his lips come into play?

It all ties together (I think). Let me know if it does at the end, OK?

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Read This Before You Buy Any Copywriting Resource

As you might imagine, I’ve got a bunch of copywriting books and courses.

It’s been said that selling with words is the most financially lucrative skill one can possess. That’s true for me, even when factoring in law school.

You can always make money if you understand good copywriting, and as long as we have the Internet or a postal service, it doesn’t matter where you are, what you look like, how you dress, or where (or if) you went to college.

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The Two Most Important Words in Blogging

Imagine… by the end of this post, you will be a more effective blogger, all because you learned two very important words, and the specific reasons why those words are so crucial.

Actually, both words can be found in the preceding sentence, along with hints related to their importance.

Did you catch them?

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Off the Grid

If anyone noticed it’s been a bit quiet around here (please lie and say you did!), it’s because I took a little impromptu R&R.

And I left the laptop at home.

Now, for some people, that may not sound strange. For me, it’s like leaving home without an appendage.

But it was great, and it was much needed. I had some wonderful insights on the projects I have going, and came away with a fresh perspective on some challenges that I’ve been wrestling with.

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Link Baiting, New York Times Style

The blogosphere has been abuzz this weekend and today over this New York Times article, which covers the need to think about search engines when writing headlines. The article laments a reporter’s need to now write headlines for three groups: editors, readers, and Google.

Bloggers latched on to the story, with some seeming a bit gleeful that another old media practice is being forced to undergo some adaptation due to the Internet. The topic spent most of yesterday at the top of the Tech section of Memeorandum, and it was back up there again this morning.

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Why Emotion Matters

image of story graphic

Does the best man always win?

Or the best woman, the best product, or the most worthy cause?

Last month, one of the more popular viral videos that made the rounds was that of performer Chris Bliss. Chris juggled three balls in an elaborate routine that seemed like it might fall apart at any moment, creating a suspenseful spectacle that prompted a standing ovation when he made it all the way through without a slip.

Once the video became popular online, juggler Jason Garfield released a parody of the Bliss video, but instead juggling 5 balls and making it look effortless. Jason is so technically proficient, he could likely add another ball and close his eyes without a slip.

So, the better man wins, right?

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