Love Can Tear You Apart

Web 1.0: You have a herd of cows. You slap banner ads on them and go public.

Web 2.0: You have a herd of purple cows that attracts people from all over. You care for and feed the cows, but your visitors take all the milk for free.

If you don’t have time to read today’s lengthy post, my playful little remix of the old joke about world economic systems above may be all you really need to ponder. If you have time, carry on reading for elaboration, a bit of music history, and hopefully, a point.

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RSS Marketing Roundup 03.23.06

Time once again for a roundup of what’s going on in the fast moving world of RSS, the Internet content delivery standard that is becoming the increasingly attractive alternative to email publishing and even web browsing.

But first . . .

The Importance of Email

In my ongoing examination of the adoption of RSS feeds for content delivery and marketing purposes, one thing has become abundantly clear — the continued importance of email. Thirty-five percent of the subscribers to Copyblogger do so via email, and it’s my fastest growing subscriber sector. And this with a blog aimed at bloggers!

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Press Release Podcast

I had the opportunity to participate in a podcast yesterday with David McInnis, CEO of PRWeb, and David Meerman Scott, who you will recall is the author of The New Rules of PR from the How to Use the Modern Press Release update to Viral Copy.

The chat was all about how press releases are now direct-to-prospect communications for businesses. You write a release as if you’re telling a story to your target audience, because that’s the whole point. Much of the discussion demonstrated how this is a good thing for journalists too, because the quality of the press release must be “article ready,” and it can’t be filled with egocentric hype.

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Building Traffic with Article Marketing

Although it’s been a tried and true strategy for years, it seems that bloggers are now catching on to the benefits of article marketing as the competition for traffic intensifies. For those who may not be familiar with the technique, article marketing involves submitting short articles to directories such as Ezine Articles, with permission for others to republish your work on their blog, website or in their email newsletter. In return, you get one or more links back to the site of your choice.

Article marketing was mentioned in strategy ten of the Viral Copy Report. Since it’s an important part of any traffic-building strategy, article marketing is the focus of my next viral marketing update. An article that hits a nerve can end up republished all over the ‘net, each with a nice back link to your blog or free resource.

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Committed Hearts and Minds

Blog Triggers

If you have kids (or have been a kid), and celebrate Christmas, you’ve likely witnessed an interesting phenomenon. Every year, there’s that one “it” toy. Starting way back in the mid-80s with the Cabbage Patch Kids, and followed by Beanie Babies, Furby and Tickle Me Elmo, there’s at least one crucial toy that every kid simply must unwrap on Christmas morning.

And every December, there’s never enough of “it” to go around. Why can’t the toy manufacturers properly anticipate demand after spending millions on advertising to create that mega-buzz?

Because they don’t want to.

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Available for a Limited Time Only

What made the 1909 Honus Wagner baseball card worth $1.1 million at auction?

Why were people willing to pay to get an invitation for a free email account from Google?

How come Seth Godin’s Whiteboard Seminars always sell out, even at $1,650 a pop?

Scarcity.

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