Rainmaker.FM: Has Social Media Killed Consumer Trust?

Image of the Rainmaker.FM Logo

This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big).

The main story this week is all too familiar … short-cut marketers are the reason we can’t have nice things. Now, apparently, they’ve destroyed trust in social media, as consumers assume everyone is on the take.

As you might expect, we have an answer for that one. Plus, we talk podcasting for content marketing, revenue models for podcast networks, and heartily agree with some advice given by Gary Vaynerchuk.

In this 39-minute episode Robert Bruce and I discuss:

  • The big, new project that we’ve been hinting at
  • 3 business benefits of producing a podcast
  • Revenue models for your podcast
  • A key content marketing trend we’re riding
  • How marketers have destroyed social media
  • The second coming of word-of-mouth marketing
  • How to grow your audience when momentum is flatlining

Click Here to Get Rainmaker.FM
Episode No. 28 on iTunes

Split-Testing 101: How to Know Which Words Work

The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~ Mark Twain

That Twain guy was pretty smart. But he had to rely on the intuition that comes from years of writing to choose the right word, and even then it was still a guess. Poor guy.

Nowadays, we’ve got technology that allows us to easily know what the right word, phrase, or headline is, at least when it comes to getting people to take the action you want. But all the tech in the world won’t help you if you don’t know what to test, or test incorrectly.

To make sure that doesn’t happen to you, I invited Joanna Wiebe of Copyhackers to give us free consulting share her wisdom at the intersection of creative copy and no-nonsense testing.

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5 Traffic Strategies That Build Your Curation Audience

Note: This is the third of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the initial two episodes here:

Now we tackle the eternal question: how do you get traffic to your curation site so you can build an email list? Should we start building a war chest for advertising?

Not yet. First we’re going to apply some creativity and sweat into driving traffic. Some of these methods are tried and true, but need to be executed a certain way for a curation project. Others are seemingly a little “outside the box,” and yet they complement a curated email newsletter perfectly.

In this 22-minute episode Robert Bruce and I discuss:

  • What makes curated content shareable and linkable
  • The best audience building strategy on the planet
  • How to borrow (and delight) a massive audience
  • How to get others to share your curated content
  • Why infographics are pure media curation
  • How to take advantage of visual microcontent
  • The true value of iTunes for audience building
  • The podcast interview as valuable curation content
  • The viral catalyst the exploded Copyblogger in the early days

Click Here to Listen to Rainmaker.FM Episode No. 26

Or, grab it in iTunes.

Three Ways to Grow Your Curated Email Newsletter Faster

Note: This is the second of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the first episode here: Position Your Content Curation for Success With These 5 Essential Elements.

A key aspect of last week’s episode was identifying the purpose of any smart content curation project – audience building. Specifically, building an audience asset in the form of an email list.

This week we’re focusing exactly on that essential element. After smartly positioning your curation project, you want to do everything you can to optimize your initial sign-up conversion rate before you invest serious time and money in driving traffic.

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The Martin Luther King, Jr. Guide to Inspirational Writing

Image of Dr. Martin Luther King, Jr.

I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.

I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident: that all men are created equal.”

I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.

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Just the Facts: Why You Should Attend Authority Rainmaker

In 2014, we produced a different kind of online marketing conference. This year, we’re doing it again … except bigger, better, and smarter.

Here’s the bare minimum you need to know to dig deeper. No hype, just the facts.

What:

Authority Rainmaker: Copyblogger’s live training event that provides an integrated online marketing strategy combined with the best ways to implement it. Plus great parties and networking.

When:

May 13-15, 2015.

Who:

Daniel Pink, Sally Hogshead, Henry Rollins, Danny Sullivan, Ann Handley, Chris Brogan, Bernadette Jiwa, Michael King, Joanna Lord, Joe Pulizzi, Sonia Simone, Jerod Morris, Sean D’Souza, Scott Brinker, Pamela Wilson, Brian Clark (hey, that’s me!) … plus a few more we’ll be announcing soon.

Where:

The stunning Ellie Caulkins Opera House in sunny Denver, Colorado.

Why:

It’s not an event where you suffer overwhelm from fascinating facts, figures, and tactics. Then get back home … and realize you have no comprehensive roadmap to implement otherwise valuable tips.

Rather, it’s a carefully designed educational experience that presents a complete and effective online marketing strategy. This approach provides you with exactly what you need to take your business to the next level.

How:

Click here for all the details and to register before we go to full price.