The Smartest Online Marketing Strategies for Real Estate Professionals

Some see content marketing as the latest online marketing trend. But if you’re a Copyblogger reader you know it goes much deeper, and longer term, than that.

Content is the smart, cost-effective way to market virtually any product or service. And real estate is no exception.

If you’re a real estate professional, then you want to generate more and better leads, and convert more of those leads into sales. And the best way to do that online is the strategic combination of content, social media, and search marketing.

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by Brian Clark 96 Comments

Hey …

Email Marketing 101

How’s that for a headline?

If you saw the news out of the Obama camp yesterday, “Hey” was the most successful email subject line of a very data-driven and oddly personal email campaign for fundraising. By all accounts (especially election results), Obama’s digital strategy was a wild success.

So, I decided to try that headline with this post. I’ll be able to easily see how it does based on email open rates and traffic levels, plus other metrics like social sharing and commenting.

And, despite violating every bit of headline and subject line advice we’ve ever given you, it just might work. The reason why may surprise you, though.

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by Brian Clark 555 Comments

10 Steps to Becoming a Better Writer

Write.
Write more.
Write even more.
Write even more than that.
Write when you don’t want to.
Write when you do.
Write when you have something to say.
Write when you don’t.
Write every day.
Keep writing.

Want the poster to hang on your wall? I’ve got you covered.

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by Brian Clark

Free Webinar Today: How to Make Content Marketing Effective and Efficient

This live webinar is over, but stay tuned, we’ll let you know if/when the recording becomes available.

In the meantime, get even more incredible educational content by registering (free) for the Scribe Content Marketing Library …

Everyone is talking about content marketing. That’s because when it comes to driving traffic, scoring higher search engine rankings, and boosting online conversions, content marketing is what works.

But how, exactly, do you make it work for your business?

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by Brian Clark 20 Comments

A Content Marketing Strategy That Works

It’s time to get strategic about your content marketing.

After all, it’s one thing to create compelling content that spreads via social media and ranks well in search engines. It’s quite another for that content to build an audience that builds your business.

The key to making that happen? Building authority thanks to that audience.

With that goal in mind, I’m happy to announce another free ebook for you. This is the second installment in a series I’m writing to give you a solid road map to developing a content marketing initiative that works.

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