Why Copyblogger Media is Betting Big on Podcasting

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Back in 2005, I came up with the idea for Copyblogger, a site that taught people how to create text content and copy to sell products and services. Right … everyone knows that.

But did you know a competing idea was to instead start a podcast? To say that would have been the wrong move (in several ways) is a monumental understatement.

For one, I had never recorded anything other than bad tape recordings and a few .wav files. And for another, it was way to early for the medium and the technology.

But even now in 2015, why is Copyblogger Media — a company that came to prominence in part by teaching people how to write — now embracing the podcasting phenomenon this strongly? Well, in many ways, audio makes more sense for more people than text. The Internet is just now catching up.

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Scott Stratten Versus Ryan Deiss at Authority Rainmaker: Who’ll Be Left Standing?

Authority Rainmaker 2015 speakers Scott Stratten and Ryan Deiss

It’s an epic philosophical battle over how to best sell online. And we’re doing it up on stage at Authority Rainmaker, May 13-15 in beautiful Denver, Colorado.

In one corner, we’ve got customer experience advocate Scott Stratten. Scott believes that an amazing customer experience that prompts repeat purchases and evangelical word-of-mouth is the way to sell products and services and grow your business.

Scott now has more than 175,000 people following his daily rantings on Twitter, and was named one of the top 5 social media influencers in the world on Forbes.com. He’s also the author of four best-selling books, including the recent UnSelling: The New Customer Experience, which was just named “Sales Book of the Year” by 1-800 CEOREAD. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

You’ve heard this from us, right?

In the opposite corner, we’ve got Ryan Deiss, who is also a proponent of using a media strategy to grow audiences and create trust and authority. Ryan, however, is also a massive proponent and practitioner of testing and conversion optimization.

Ryan is the co-founder Idea Incubator LP and CEO of DigitalMarketer.com. Over the last 36 months Ryan and his team have:

  • Invested over $15,000,000 on marketing tests
  • Generated tens of millions of unique visitors
  • Sent well over a BILLION permission-based emails, and
  • Run approximately 3,000 split and multi-variant tests

Pretty impressive, yeah?

And right in the middle, literally and figuratively, is me. I’ll be acting as referee to make sure there’s no kicking or biting. As moderator, I’ll bring a perspective that is heavy on both customer experience and conversion optimization to see if we all can’t just get along.

You won’t want to miss this showdown, taking place just before Henry Rollins takes the stage to deliver the closing keynote. And with our Early Bird pricing still in effect until April 1, you don’t have to.

Join us in Denver for Authority Rainmaker. It’s a carefully designed educational experience that presents a complete and effective online marketing strategy. This approach provides you with exactly what you need to take your business to the next level.

Get all the details and register here. See you in May!

Henry Rollins on the Art and Business of DIY Media

I vividly remember the first time I heard Black Flag. It was in a kid named Mike Goodman’s bedroom, and the record was called Damaged.

That’s how it was pre-Internet in suburban Houston. If it wasn’t on the radio or MTV, it was invisible — unless some cool kid turned you on to something new (who probably got it from the older sibling of some other cool kid).

And by “cool,” I mean a misfit who couldn’t abide in a Top 40 world.

My first impression was, “Wow, this guy is pissed off!” And sarcastic, sometimes funny, sometimes sad. I loved it.

At the time, I had no idea that the guy’s name was Henry Rollins, or that he wasn’t the first lead singer of Black Flag. So we can’t really say it’s his time fronting that band that makes him a personal hero to me … but it started there.

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Three Misconceptions About Modern SEO That Confuse Content Marketers

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What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative?

For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land, CMO of Third Door Media (producers of the popular SMX conferences), and a veteran search engine expert of 20 years. Today’s show is just a warmup to Danny’s presentation at Authority Rainmaker 2015, May 13-15 in Denver, Colorado.

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The Excitement of a Rock Concert. The Education of a Graduate Course.

Check out the entire Authority Rainmaker experience here, and take advantage of Early Bird registration. We’ll see you in sunny Denver in May!


(If you like this video by The Draw Shop, you’re going to love meeting them at the live event — they’ll be creating Genius Maps of our sessions and providing avatar-ready caricatures for attendees! Secure your spot today.)

Rainmaker.FM: Has Social Media Killed Consumer Trust?

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This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big).

The main story this week is all too familiar … short-cut marketers are the reason we can’t have nice things. Now, apparently, they’ve destroyed trust in social media, as consumers assume everyone is on the take.

As you might expect, we have an answer for that one. Plus, we talk podcasting for content marketing, revenue models for podcast networks, and heartily agree with some advice given by Gary Vaynerchuk.

In this 39-minute episode Robert Bruce and I discuss:

  • The big, new project that we’ve been hinting at
  • 3 business benefits of producing a podcast
  • Revenue models for your podcast
  • A key content marketing trend we’re riding
  • How marketers have destroyed social media
  • The second coming of word-of-mouth marketing
  • How to grow your audience when momentum is flatlining

Click Here to Get Rainmaker.FM
Episode No. 28 on iTunes