If you’ve been following Copyblogger for any length of time, you know we’ve been teaching people online marketing for over eight years. Specifically, something that is now known as content marketing.
The key point being that this type of marketing is different from traditional marketing, but it accomplishes what marketing is supposed to do. And it’s the differences that cause so many people to struggle with it.
At this point, I’ve come to the conclusion that the terminology is part of the problem.