Why Content Marketing is Not Branding

image of branding iron

It would appear that our buzzword du jour is “content marketing.”

You might have noticed that they talk about it a lot here on Copyblogger.

(If you haven’t noticed that, you’re either new or you don’t pay attention very well.)

At a gathering in Boston recently, I threw out this one: “Content marketing is weaponized storytelling.”

It got a lot of retweets. And now, weeks later, I don’t really know if I even agree with that.

But I do believe that content marketing is a lot more like sales than it is that dubious (and yet somewhat important) word “branding.”

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