My biggest belief about modern business as it intersects with the digital world can be summed up in one sentence:
Create useful content that nurtures a specific community so that you earn the right to sell and serve them to exchange value.
Boiled down tighter: content, community, marketplace.
The old saying about if the carpenter has a hammer, then everything looks like a nail is very true when it comes to me.
I’m an author and writer and someone who believes that content isn’t king, but that it’s what you feed kings.