About the author

Robert Bruce

Robert Bruce is VP of Marketing for Copyblogger Media, as well as its Resident Recluse.

The Decline and Fall of The Great Gate

Image of Victorian Hang Glider

For as long as many generations could remember, The Great Gate stood in the center of The Great City.

It was an ominous and magnificent structure, one that the people looked to for a constant supply of wonder, enlightenment, and joy.

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Behind the Scenes: How (and Why) New Rainmaker is Produced

It’s time to pull back the curtain for just a few minutes and talk about what we’ve learned (so far) from producing New Rainmaker.

We’re only three episodes in, but this is something we want to do periodically throughout the run of the broadcast, starting right now.

Stay tuned as Brian Clark and I take you behind the scenes of the early days of this particular media brand and then talk a bit about where it all might be going …

In this 24-minute episode you’ll discover:

  • How much money we’ve spent on the New Rainmaker production
  • Why we’re doing these behind the scenes episodes
  • How we decided on the New Rainmaker broadcast format
  • What the response to New Rainmaker has been so far
  • The basic tools of creating our media platform
  • What’s coming next

Click here to listen to Episode No. 4 of New Rainmaker right now

How to Build an Audience with Story (From America’s Greatest Living Playwright)

Image of Stadium Crowd

There’s been a fevered interest in the art of storytelling among the business crowd the last few years.

The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence.

We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world to the deft storyteller’s door.

This is correct. The writer runs this show.

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David Ogilvy’s Prophetic “Secret Weapon” of Selling

Image of Drayton Bird Ad for Ogilvy & Mather Direct

Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of advertising that actually works.

It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply and directly to his audience on the other side of the camera.

The prophecy he uttered in that grainy 7-minute film all those years ago has come to pass, with a bullet.

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How to Market a Book if You Have No Audience

Editor’s Note: This podcast is syndicated from Brian Clark’s Entreproducer project.

In this episode of the podcast, Brian Clark and I answer eleven questions that the Entreproducer audience asked about content marketing.

We ran through the challenges of book marketing, as well as circling back around to the big ideas of “starting from nothing” and “building independent media properties,” which I hope will inform your process as you’re out there doing the same.

In this 44-minute discussion, Brian and I answer …

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How an Independent Publisher Built a Profitable Business Around a Single Book

Editor’s Note: This podcast is syndicated from Brian Clark’s Entreproducer project.

A few short years ago Brett Kelly was busy living the life of an experienced and talented programmer, when he stumbled across a new software service called Evernote.

He quickly became a passionate customer, as well as one the company’s most ardent unpaid evangelists.

What happened next — a truly inspirational story from the front lines of the digital revolution — changed his life, his bank account, and the direction of his professional goals …

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