About the author

Robert Bruce

Robert Bruce is building a new podcast network (more on that very soon).

How an Email Newsletter Publisher Built an Audience of 223,991 Subscribers

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Brian and I have been talking about his new curation-based email newsletter lately, and I thought it’d be interesting to have a similar conversation with someone in a completely different topical market.

It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a period of four years, then turning all that work into a sustainable business.

And hang in there, even if you have no interest in (or understanding of) programming, Javascript, Ruby, or HTML5, you’ll be able to apply the lessons of this episode to your own business …

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7 Ways to Find a Topical Market that Will Fuel Your Digital Commerce Business

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Before you get down to business online, you need to find the topic(s) and market(s) that can support that business.

And, after answering your questions on digital sharecropping and content curation, that’s exactly what Brian and I get into on this week’s episode of Rainmaker FM.

Listen in and check out the seven-part process for finding the topic market that can fuel your online business …

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The Crucial Starting Point For Building a Digital Commerce Business

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In the latest episode of Rainmaker FM, Brian Clark and I talk about the big picture of digital commerce.

Many of us are now familiar with platforms like Udemy and Skillshare, but in 2007 Copyblogger launched its first product, one that was aimed directly at the myth that people wouldn’t pay for digital content.

A lot has happened in those seven years, and a lot of businesses have moved (and been born) online.

What does this mean for you?

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The Decline and Fall of The Great Gate

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For as long as many generations could remember, The Great Gate stood in the center of The Great City.

It was an ominous and magnificent structure, one that the people looked to for a constant supply of wonder, enlightenment, and joy.

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Behind the Scenes: How (and Why) New Rainmaker is Produced

It’s time to pull back the curtain for just a few minutes and talk about what we’ve learned (so far) from producing New Rainmaker.

We’re only three episodes in, but this is something we want to do periodically throughout the run of the broadcast, starting right now.

Stay tuned as Brian Clark and I take you behind the scenes of the early days of this particular media brand and then talk a bit about where it all might be going …

In this 24-minute episode you’ll discover:

  • How much money we’ve spent on the New Rainmaker production
  • Why we’re doing these behind the scenes episodes
  • How we decided on the New Rainmaker broadcast format
  • What the response to New Rainmaker has been so far
  • The basic tools of creating our media platform
  • What’s coming next

Click here to listen to Episode No. 4 of New Rainmaker right now

How to Build an Audience with Story (From America’s Greatest Living Playwright)

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There’s been a fevered interest in the art of storytelling among the business crowd the last few years.

The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence.

We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world to the deft storyteller’s door.

This is correct. The writer runs this show.

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