About the author

Robert Bruce

Robert Bruce is VP of Marketing for the Rainmaker Platform and Resident Recluse of Copyblogger Media.

7 Ways to Find a Topical Market that Will Fuel Your Digital Commerce Business

closeup of hands holding a map

Before you get down to business online, you need to find the topic(s) and market(s) that can support that business.

And, after answering your questions on digital sharecropping and content curation, that’s exactly what Brian and I get into on this week’s episode of Rainmaker FM.

Listen in and check out the seven-part process for finding the topic market that can fuel your online business …

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The Crucial Starting Point For Building a Digital Commerce Business

Image of Vintage Measuring Tape

In the latest episode of Rainmaker FM, Brian Clark and I talk about the big picture of digital commerce.

Many of us are now familiar with platforms like Udemy and Skillshare, but in 2007 Copyblogger launched its first product, one that was aimed directly at the myth that people wouldn’t pay for digital content.

A lot has happened in those seven years, and a lot of businesses have moved (and been born) online.

What does this mean for you?

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The Decline and Fall of The Great Gate

Image of Victorian Hang Glider

For as long as many generations could remember, The Great Gate stood in the center of The Great City.

It was an ominous and magnificent structure, one that the people looked to for a constant supply of wonder, enlightenment, and joy.

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Behind the Scenes: How (and Why) New Rainmaker is Produced

It’s time to pull back the curtain for just a few minutes and talk about what we’ve learned (so far) from producing New Rainmaker.

We’re only three episodes in, but this is something we want to do periodically throughout the run of the broadcast, starting right now.

Stay tuned as Brian Clark and I take you behind the scenes of the early days of this particular media brand and then talk a bit about where it all might be going …

In this 24-minute episode you’ll discover:

  • How much money we’ve spent on the New Rainmaker production
  • Why we’re doing these behind the scenes episodes
  • How we decided on the New Rainmaker broadcast format
  • What the response to New Rainmaker has been so far
  • The basic tools of creating our media platform
  • What’s coming next

Click here to listen to Episode No. 4 of New Rainmaker right now

How to Build an Audience with Story (From America’s Greatest Living Playwright)

Image of Stadium Crowd

There’s been a fevered interest in the art of storytelling among the business crowd the last few years.

The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence.

We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world to the deft storyteller’s door.

This is correct. The writer runs this show.

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David Ogilvy’s Prophetic “Secret Weapon” of Selling

Image of Drayton Bird Ad for Ogilvy & Mather Direct

Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of advertising that actually works.

It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply and directly to his audience on the other side of the camera.

The prophecy he uttered in that grainy 7-minute film all those years ago has come to pass, with a bullet.

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