7 Marketing Links They Didn’t Show You in School

The Lede | copyblogger.com

Your “Big Break” is not coming (and why that’s good news).

Is your industry about to be transformed by the Internet?

Instagram marketing, some fresh ideas for email, and why you’re not as busy as you think you are.

Get into it all below, and make sure you follow @copyblogger on Twitter to grab these links — and a lot more — every week.

This is The Lede

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Point and Click Design Control with the
Prose Theme for WordPress

image of the Prose theme for WordPress

Once you’re set up with WordPress hosting, how to you then build your site? Well, in just over a year, the Prose Theme for WordPress has become (in many different shapes, sizes, and colors) the face of some of the biggest publishers working online today.

Ironically, some of the biggest publishers working online today are actually just normal people, doing it all themselves, with nothing more than a laptop and a kitchen table.

Prose + Genesis is helping individuals build media companies. And, like it or not, we’re all in the media business now.

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7 Marketing Links You’d Be Crazy to Ignore

The Lede | copyblogger.com

The best (and shortest) business book ever written.

Why visualizing your success could actually be hurting your chances for success.

The #1 overlooked skill for every author, and how to get 7,000 Twitter followers.

Oh yeah, make sure to follow @copyblogger on Twitter to grab these links — and a lot more — every week.

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The Secret of The Successful Copywriter

image of don at the bar

A copywriter was struggling deeply with his business.

He was getting clients and jobs, but his words weren’t making sales, and his clients rarely called him back.

A friend of his — who had taken up the trade much later than he had — was doing surprisingly well.

The friend was writing for the web, for print, and for radio in several different markets, and was beginning to make a killing.

Clients were raving about his skills, and the results that his words were bringing in.

“I’m in trouble here, I need to know your secret. Can you meet?” the copywriter said.

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How to Master the Craft of Writing

illustration of sherlock holmes by sidney paget

Sherlock Holmes was the greatest Consulting Detective in the world.

Though merely a fiction, written over a century ago by Sir Arthur Conan Doyle, his methods of logical deduction are without equal.

Holmes’ mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his time.

Correction: those clients came to him.

They ran, desperate, to his Baker Street rooms, begging for his help, willing to pay any amount he requested in return for his services.

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The Lede: 7 Marketing Links for Smart People

The Lede | copyblogger.com

“Total freedom” is a creative cage.

What people are really doing online.

Steve Martin’s secret of success, and a massive (and mostly missed) opportunity on Twitter.

Speaking of Twitter, follow @copyblogger to grab these links – and a lot more – throughout the week.

On with The Lede

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