7 Marketing Links You’d Be Crazy to Ignore

The Lede | copyblogger.com

The best (and shortest) business book ever written.

Why visualizing your success could actually be hurting your chances for success.

The #1 overlooked skill for every author, and how to get 7,000 Twitter followers.

Oh yeah, make sure to follow @copyblogger on Twitter to grab these links — and a lot more — every week.

This is The Lede

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The Secret of The Successful Copywriter

image of don at the bar

A copywriter was struggling deeply with his business.

He was getting clients and jobs, but his words weren’t making sales, and his clients rarely called him back.

A friend of his — who had taken up the trade much later than he had — was doing surprisingly well.

The friend was writing for the web, for print, and for radio in several different markets, and was beginning to make a killing.

Clients were raving about his skills, and the results that his words were bringing in.

“I’m in trouble here, I need to know your secret. Can you meet?” the copywriter said.

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How to Master the Craft of Writing

illustration of sherlock holmes by sidney paget

Sherlock Holmes was the greatest Consulting Detective in the world.

Though merely a fiction, written over a century ago by Sir Arthur Conan Doyle, his methods of logical deduction are without equal.

Holmes’ mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his time.

Correction: those clients came to him.

They ran, desperate, to his Baker Street rooms, begging for his help, willing to pay any amount he requested in return for his services.

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The Lede: 7 Marketing Links for Smart People

The Lede | copyblogger.com

“Total freedom” is a creative cage.

What people are really doing online.

Steve Martin’s secret of success, and a massive (and mostly missed) opportunity on Twitter.

Speaking of Twitter, follow @copyblogger to grab these links – and a lot more – throughout the week.

On with The Lede

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The Strategy Behind the Copyblogger Redesign

Applying web design to business goals is a serious business.

A few weeks ago — through the hard work and formidable talent of Rafal Tomal (our Lead Designer) — we launched a redesign of copyblogger.com.

There’s been a good bit of discussion around it, and a lot of good questions.

What’s changed? Why did we change it? And the big one — how is it all working out for the business?

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The Lede: 7 Writing and Marketing Links You Don’t Want to Miss

The Lede | copyblogger.com

Do you have the most important virtue needed to make it online (or off)?

Do you know what your marketing gig may look like tomorrow? How about next year?

Also, Louis CK, Google+, and some of the best writing advice you’ll ever read — right here, right now, in The Lede.

Follow @copyblogger on Twitter to grab these links – and a lot more – throughout the week.

All right, on with it …

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