Content marketing tools and training.
The blank page is a damn nightmare.
The writers of the ages have feared it more than evil spirits, wasting disease and visiting in-laws.
Yet, if you want something to happen, you’ve got to spill the ink on that thing.
You’ve got to do it every day.
Like a detective, the writer is always digging.
And when that digging unearths ideas, the writer is desperate for a way to get them down.
The pain of facing a blank page is cured by facing what you’re not doing.
Welcome to The Lede.
Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting.
Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between.
No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they may (or may not) be worth.
All right then, on with it …
Copyblogger Media is a company that was built on two blog posts per week.
In the early days it was just Brian, and those two posts. Week in and week out.
A lot has happened since then, but the basic structure of how this business is marketed remains.
The writer should run yours too.
Even though I’ve had a few over the years, “they” continue to say there’s no such thing as a free lunch.
Well, if you run a website on WordPress (or another platform), we’ve got one for you today.
Our StudioPress team wants to go ahead and hand you a collection of world-class web graphics.
Free.
Robert Greene is the bestselling writer of some of the most legendary nonfiction books of his generation.
The 48 Laws of Power, The 33 Strategies of War, The 50th Law (with rapper 50 Cent), and …
The Art of Seduction.
Though much of his work can be applied directly to good writing, business, and marketing online, it’s the principles of seduction that can seal the deal between you and your audience.
So grab a coffee and come on in, the water’s just fine …
Every writer who has ever lived has lusted after ideas.
Where are they, how do I get them, and how do I keep them coming?
If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun.
Try as you might to sweat them out of your head or pull them gently from the stars above, there are no new ideas.
So, relax.
But the page is not going to write itself, is it? Where then do we turn for ideas that work, ideas that move, ideas that persuade?
In short, we steal them.
