Introducing The Lede: A Copywriting and Content Marketing Sheet

The Lede | copyblogger.com

Welcome to The Lede.

Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting.

Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between.

No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they may (or may not) be worth.

All right then, on with it …

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The 3 Kinds of Writing That Builds a Business

Copyblogger Media is a company that was built on two blog posts per week.

In the early days it was just Brian, and those two posts. Week in and week out.

A lot has happened since then, but the basic structure of how this business is marketed remains.

The writer runs this show.

The writer should run yours too.

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67 Elegant, Effective and FREE Website Graphics for Serious Online Publishers

image of StudioPress logo

Even though I’ve had a few over the years, “they” continue to say there’s no such thing as a free lunch.

Well, if you run a website on WordPress (or another platform), we’ve got one for you today.

Our StudioPress team wants to go ahead and hand you a collection of world-class web graphics.

Free.

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The Art of Seductive Writing: A Conversation with Robert Greene

Robert Greene is the bestselling writer of some of the most legendary nonfiction books of his generation.

The 48 Laws of Power, The 33 Strategies of War, The 50th Law (with rapper 50 Cent), and …

The Art of Seduction.

Though much of his work can be applied directly to good writing, business, and marketing online, it’s the principles of seduction that can seal the deal between you and your audience.

So grab a coffee and come on in, the water’s just fine …

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The Art of Finding Ideas

image of humphrey bogart and maltese falcon

Every writer who has ever lived has lusted after ideas.

Where are they, how do I get them, and how do I keep them coming?

If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun.

Try as you might to sweat them out of your head or pull them gently from the stars above, there are no new ideas.

So, relax.

But the page is not going to write itself, is it? Where then do we turn for ideas that work, ideas that move, ideas that persuade?

In short, we steal them.

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Why Content Marketing Doesn’t Suck

Can regularly publishing relevant, useful, entertaining and valuable information online actually build a business over time?

Or, is this whole content marketing thing just a massive waste of energy?

You can probably guess where we stand on these questions, but in this episode we lay it all out anyway. You, of course, can make your own decisions.

Also, Sonia gets another new executive title based on her expertise in email marketing.

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