
Building your Facebook following?
Smart.
Depositing all your content capital in The National Bank of Twitter?
Dumb. Let me rephrase: compounded dumb.
We’ve talked a lot about the dangers of digital sharecropping. So now let’s talk today about a specific news item that could affect your business — at any time.
And, in the tip of the week, we cover writing great headlines in light of Led Zeppelin’s fourth album.


