The Art of Irresistible Copywriting

image of ogilvy rolls royce ad

I’m going to tell you a secret.

It’s a copywriting secret that the immortals — from Aristotle to Ogilvy to Draper — have known, but few have stated as directly as I’m about to.

By now, you know the standards of effective copywriting

Know your audience. Know your product cold. Research. Nail the headline. Write plainly, in the language of your audience. Research more. Write fascinating bullets. Craft a great offer. Include a strong call to action. Et cetera.

These elements are the standard for good reason. They get the job done.

This little truth I’m about to tell you is the foundation that makes all the rest of it work.

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What Works With SEO Right Now and Why No One Does What You Want

I deleted a bunch of crap on my laptop yesterday.

It was all stuff I’d been thinking might be useful someday. Apps, folders, documents, etc.

Call it minimalism, call it OCD, whatever. I like to work simply, and only with the tools that actually work for me.

SEO, content marketing, email marketing, these can all seem to be very complicated responsibilities of the modern online publisher. But, with a few good tools — and one “killer app” in particular — you’ll be on your way.

This stuff isn’t easy, but getting down to what actually works is fairly simple.

So let’s do just that …

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49 Gorgeous Premium WordPress Themes

image of StudioPress logo

Yeah, you can sign-up for some WordPress hosting, then pick up a random theme to bolt onto your site.

But why would you go just about anywhere to find something that’s so vital to your work? This is 2011 after all.

Your website should be stunningly designed.

It should make performing the basics of good SEO very simple.

You shouldn’t have to worry about things like state-of-the-art security, hassles with manual updates, or wondering if the underlying code of the theme you’re using is silently undermining all your work.

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Are You Flushing Your Marketing Down the Social Media Toilet?

Building your Facebook following?

Smart.

Depositing all your content capital in The National Bank of Twitter?

Dumb. Let me rephrase: compounded dumb.

We’ve talked a lot about the dangers of digital sharecropping. So now let’s talk today about a specific news item that could affect your business — at any time.

And, in the tip of the week, we cover writing great headlines in light of Led Zeppelin’s fourth album.

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The Single Word that is Stealing Your Future

image of tomorrow

You can talk all you want about what you’ll write Tomorrow, next week, and next year.

It matters very little.

Tomorrow and next week and next year are not yours to spend.

You can talk all you want about what you’ll build Tomorrow, next week, and next year.

You’d be an arrogant liar.

Tomorrow and next week and next year are not yours to plan.

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The Return of Copyblogger Radio …

Yeah, summer’s gone, but all is not lost.

Grab your iPod and that bottle of tanning spray, Internet Marketing for Smart People Radio is back.

Though we’re switching up the format for season two (stay tuned), we’ll still be offering up marketing advice that works — every week.

And there’ll be the occasional interview.

In fact, we brought in a heavy-hitter for the season opener next Friday …

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