Why Content Marketing Doesn’t Suck

Can regularly publishing relevant, useful, entertaining and valuable information online actually build a business over time?

Or, is this whole content marketing thing just a massive waste of energy?

You can probably guess where we stand on these questions, but in this episode we lay it all out anyway. You, of course, can make your own decisions.

Also, Sonia gets another new executive title based on her expertise in email marketing.

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9 Resources for Better Twitter Marketing

image of twitter.com logo

The danger of giving good advice is, of course, that it is not often used.

The listener nods politely, saying, “Yes, yes, thank you. That is precisely what I ought to do.”

Then the listener goes right ahead and does precisely the opposite.

“Don’t ever give anybody your best advice, because they’re not going to follow it.” ~ Jack Nicholson

Jack may be right. Nonetheless, below you’ll find the best advice Copyblogger has to offer on using and applying Twitter to your marketing goals.

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Are You Weird Enough to Succeed at Content Marketing?

There will never be another Nirvana.

Or Coca Cola. Or Stephen King.

Apart from a very few anomalies, no band, brand, or author will ever achieve the level of cultural penetration that Generation X was the last to witness happen in real time.

Our culture has broken apart into millions of little tribal pieces.

It’s not because kids these days aren’t heading down to the crossroads with their guitars and web dev tools to do a deal with the devil.

It’s something much weirder than that.

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The Art of Irresistible Copywriting

image of ogilvy rolls royce ad

I’m going to tell you a secret.

It’s a copywriting secret that the immortals — from Aristotle to Ogilvy to Draper — have known, but few have stated as directly as I’m about to.

By now, you know the standards of effective copywriting

Know your audience. Know your product cold. Research. Nail the headline. Write plainly, in the language of your audience. Research more. Write fascinating bullets. Craft a great offer. Include a strong call to action. Et cetera.

These elements are the standard for good reason. They get the job done.

This little truth I’m about to tell you is the foundation that makes all the rest of it work.

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What Works With SEO Right Now and Why No One Does What You Want

I deleted a bunch of crap on my laptop yesterday.

It was all stuff I’d been thinking might be useful someday. Apps, folders, documents, etc.

Call it minimalism, call it OCD, whatever. I like to work simply, and only with the tools that actually work for me.

SEO, content marketing, email marketing, these can all seem to be very complicated responsibilities of the modern online publisher. But, with a few good tools — and one “killer app” in particular — you’ll be on your way.

This stuff isn’t easy, but getting down to what actually works is fairly simple.

So let’s do just that …

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49 Gorgeous Premium WordPress Themes

image of StudioPress logo

Yeah, you can sign-up for some WordPress hosting, then pick up a random theme to bolt onto your site.

But why would you go just about anywhere to find something that’s so vital to your work? This is 2011 after all.

Your website should be stunningly designed.

It should make performing the basics of good SEO very simple.

You shouldn’t have to worry about things like state-of-the-art security, hassles with manual updates, or wondering if the underlying code of the theme you’re using is silently undermining all your work.

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