David Ogilvy’s Prophetic “Secret Weapon” of Selling

Image of Drayton Bird Ad for Ogilvy & Mather Direct

Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of advertising that actually works.

It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply and directly to his audience on the other side of the camera.

The prophecy he uttered in that grainy 7-minute film all those years ago has come to pass, with a bullet.

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How to Market a Book if You Have No Audience

Editor’s Note: This podcast is syndicated from Brian Clark’s Entreproducer project.

In this episode of the podcast, Brian Clark and I answer eleven questions that the Entreproducer audience asked about content marketing.

We ran through the challenges of book marketing, as well as circling back around to the big ideas of “starting from nothing” and “building independent media properties,” which I hope will inform your process as you’re out there doing the same.

In this 44-minute discussion, Brian and I answer …

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How an Independent Publisher Built a Profitable Business Around a Single Book

A few short years ago Brett Kelly was busy living the life of an experienced and talented programmer, when he stumbled across a new software service called Evernote.

He quickly became a passionate customer, as well as one the company’s most ardent unpaid evangelists.

What happened next — a truly inspirational story from the front lines of the digital revolution — changed his life, his bank account, and the direction of his professional goals …

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5 Writing Links You Can Use

The Lede | copyblogger.com

This week on The Lede

  • How a 40,000 Word PDF Earned a Massive Audience
  • The Overwhelming Force of “Gradual”
  • How to Write a Good Blog Post, Fast
  • On Finding Real Pleasure in Our Work
  • Twitter’s First Bona Fide Star

Want to grab even more useful links, beyond those that make The Lede, plus additional obscure references to The Six Million Dollar Man, adjusted for inflation?

You only have to follow @copyblogger on Twitter.

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5 Content Marketing Links Worth Clicking

The Lede | copyblogger.com

This week on The Lede

  • 7 Lessons Apple Can Teach Us About Persuasive Content
  • You Need to Master the Rules Before You Can Reinvent (or Break) Them
  • Entreproducer Q&A No. 1: Your Content Marketing Questions Answered
  • 10 Lessons Journalists Can Teach Content Marketers
  • A Massive List of Common Misconceptions

Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter.

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5 Must Read Writing Links

The Lede | copyblogger.com

This week on The Lede

  • Why Rituals Work
  • 90 Free Online Philosophy Courses
  • 7 Steps to Finding Focus for Writing
  • A Cheat Sheet of 24 Coffee Drinks
  • We’re All Media Companies Now

Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter.

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