How to Market a Book if You Have No Audience

Editor’s Note: This podcast is syndicated from Brian Clark’s Entreproducer project.

In this episode of the podcast, Brian Clark and I answer eleven questions that the Entreproducer audience asked about content marketing.

We ran through the challenges of book marketing, as well as circling back around to the big ideas of “starting from nothing” and “building independent media properties,” which I hope will inform your process as you’re out there doing the same.

In this 44-minute discussion, Brian and I answer …

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How an Independent Publisher Built a Profitable Business Around a Single Book

A few short years ago Brett Kelly was busy living the life of an experienced and talented programmer, when he stumbled across a new software service called Evernote.

He quickly became a passionate customer, as well as one the company’s most ardent unpaid evangelists.

What happened next — a truly inspirational story from the front lines of the digital revolution — changed his life, his bank account, and the direction of his professional goals …

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5 Writing Links You Can Use

The Lede | copyblogger.com

This week on The Lede

  • How a 40,000 Word PDF Earned a Massive Audience
  • The Overwhelming Force of “Gradual”
  • How to Write a Good Blog Post, Fast
  • On Finding Real Pleasure in Our Work
  • Twitter’s First Bona Fide Star

Want to grab even more useful links, beyond those that make The Lede, plus additional obscure references to The Six Million Dollar Man, adjusted for inflation?

You only have to follow @copyblogger on Twitter.

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5 Content Marketing Links Worth Clicking

The Lede | copyblogger.com

This week on The Lede

  • 7 Lessons Apple Can Teach Us About Persuasive Content
  • You Need to Master the Rules Before You Can Reinvent (or Break) Them
  • Entreproducer Q&A No. 1: Your Content Marketing Questions Answered
  • 10 Lessons Journalists Can Teach Content Marketers
  • A Massive List of Common Misconceptions

Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter.

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5 Must Read Writing Links

The Lede | copyblogger.com

This week on The Lede

  • Why Rituals Work
  • 90 Free Online Philosophy Courses
  • 7 Steps to Finding Focus for Writing
  • A Cheat Sheet of 24 Coffee Drinks
  • We’re All Media Companies Now

Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter.

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5 Writing and Productivity Links You Can Use

The Lede | copyblogger.com

This week on The Lede

  • How A Copywriter Evaluates A Great Website
  • The Unexpected Antidote to Procrastination
  • The Daily Rituals of the World’s Most Creative People
  • 4 Things That Lead to Success (or Failure) with Email Signup Forms
  • How to Do More By Planning Less: The Power of the Anti-Plan

Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter.

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