Content marketing tools and training.
No matter how many years (or days) you’ve been at this marketing game, the questions keep coming up.
In many ways, it’s a constantly shifting and evolving landscape.
In others, it’s the same as it ever was.
We’re wrapping up season one of the Internet Marketing for Smart People Radio show by taking our best shot at your best questions.
We’re starving for stories.
We’re dying to know what happens next.
From those nights thousands of years ago flapping our jaws around the fire, to the hypnotizing work of J.J. Abrams and Charles Bukowski, a particular plot device has hooked us all more deeply than any other.
It’s arguably the most powerful tool ever used to keep fiction, film, and poetic audiences impatient, twitchy, and breaking down the doors for more.
And we see clearly now that it was tailor-made for content marketing on the web.
It’s probably safe to say that, on any given Monday, you’d rather have a few teeth pulled than make 50 cold prospecting calls.
Maybe you get a little sick thinking about all that money you’ve been flushing down the toilet in un-trackable promotional campaigns.
Let me introduce you to Michael Port.
He’s the best-selling author of a book called Book Yourself Solid, and he’s developed a step-by-step system for getting clients and customers — even if you hate marketing and selling.
Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of the advertising world.
It was a hot day, so he took off his jacket, exposing his infamous red suspenders.
Ogilvy spoke simply and directly to his audience on the other side of the camera.
Sometimes your house needs a cosmetic update.
Other times you just want one. This is one of those times.
We recently unveiled a brand spanking new design for our StudioPress WordPress theme shop, and invite you all to head on over and check it out.
If you’ve been over to StudioPress before, you’ll certainly notice the new light and bright look. This is a near top-to-bottom re-imagining of the site design and a stand-alone showcase of what’s possible with the Genesis Framework.
Legendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books (including the classic Breakthrough Advertising), dozens and dozens of successful ads, and countless articles for well-known publications all over the world.
He did it all by — in his own words — writing only 3 hours a day, 5 days a week.
And he did it in style.
