Content marketing tools and training.
The reign of image/display/brand advertising (particularly for small businesses) is fading fast.
You mute the ads during your favorite tv shows, or skip them entirely.
You block banners on websites, or even skip those sites altogether.
What’s a small business — or any size business — with tight budgets and tighter margins to do?
Can John Houseman save us?
You ever been out with your pals having a good time, laughing so hard that the surrounding tables end up giving you the stink-eye?
Or maybe you host a knitting club at your house. You’re a band of obsessed knitting fanatics who can’t get enough of yarn, patterns and the latest celebrity knitting gossip.
One day a guy shows up in your living room mumbling about how the Lakers were totally robbed in the recent playoff series with the Dallas Mavericks.
This person is called the unwelcome guest.
At the height of the great Gold Rush of 1896, the population in the arctic Klondike region suddenly swelled to 40,000 souls.
The promise of incredible wealth (and more than that, a legendary adventure) was too compelling to ignore.
Kind of sounds like the web 1.0 and 2.0 booms.
With little more than a great idea, a few bucks for hosting, and some hard work, a single person can change their life using the internet-as-lever.
Question is: is too late for you?
Sometimes a little madness can be a good thing for everyone.
For example, the good folks in our StudioPress division have forged a bullet-proof theme framework called Genesis for easily and securely building WordPress websites. They’re also relentlessly crafting beautiful turn-key designs for it.
Could be considered a bit … obsessive.
Now, what if all 37 of those designs (Genesis itself + 36 child themes that work with it) were bundled together and delivered to you for a rock-bottom one-time payment? Oh yeah, and let’s include all future themes, updates, and support in that bundle as well.
It would be a gross understatement to say that my colleagues over at Copyblogger Media’s StudioPress division have been working like crazy on your behalf (likely because we’re now offering WordPress hosting for StudioPress customers only).
They’ve been developing and shipping so much digital goodness lately, it’s making me feel fatigued just watching.
I mean, I’m just a guy typing in his bathrobe, continually pouring coffee, and talking into a microphone once a week. I’m lucky to get a coherent sentence out in an hour.
All right, all right … we know that content is the grease that keeps the gears, pipes, levers and shocks of this relentless internet machine rolling down the highway.
The deal is, you make/write immortal stuff related to your business or ideas, and people will eventually find you, trust you and pay you.
The question is: Where the hell do I get the ideas for all this content I’m supposed to be writing?
The answer lies at a little-known crossroads that great songwriters, journalists, novelists, philosophers, scientists and poets have been driving to for millennia.
