We’re starving for stories.
We’re dying to know what happens next.
From those nights thousands of years ago flapping our jaws around the fire, to the hypnotizing work of J.J. Abrams and Charles Bukowski, a particular plot device has hooked us all more deeply than any other.
It’s arguably the most powerful tool ever used to keep fiction, film, and poetic audiences impatient, twitchy, and breaking down the doors for more.
And we see clearly now that it was tailor-made for content marketing on the web.