Content marketing tools and training.
One unfailing characteristic of online business is The Latest Bandwagon that’s perpetually rolling down the road toward us.
It’s usually some kind of new, sexy, easy, fast, 1-2-3 fad that will ensure you’re bathing in champagne by 10 o’clock tonight.
As you may well know, a strategic fad fetish can be a very expensive habit, both monetarily and psychologically.
I remember sitting in Mr. Burgerwinner’s calculus class thinking, “Oh man, I am totally hosed.”
Maybe for you it was that time you brought your first child home from the hospital. No nurse, no buzzer, just you and … her.
What’s the common thread here? Frustration. Mystery. Terror.
A thick fog of FUD.
Sometimes, we simply have no clue how to proceed. Everybody is offering advice, and a part of us just wants to throw in the towel.
There are endless reasons and ways.
You’ve got three kids. You’ve got three teeth. The rent is four months past due.
You’re a big hit at the office. She left last week. The engine won’t turn over.
You just aren’t feeling it.
The wine went bad. Success arrived too fast. Success never arrived. You’ll lose their respect. You’re in the cancer game now.
Here we go again …
Have you read the news today? Looks like marketing is dead once more.
You know … all you need now is a Twitter handle, a Facebook page and an authentically huge digital smile to reach your audience and rake in the bales of cash (just make sure you keep smiling).
Uh-huh.
There’s always a lot of hype rolling around about marketing, new marketing and the death of marketing.
The plan is nothing, planning is everything.
~Dwight D. Eisenhower
Everyone has an opinion on it.
Should you or shouldn’t you write a business plan? Are they a total waste of time, or a necessary vehicle on the path to online entrepreneurial glory?
What if there were a third way to think through and write a business plan for an online business, a much simpler way?
If you’re awake and breathing, it’s obvious we’re living in an unprecedented time of innovation and distributive power. Depending on the type of business or marketing you run, good planning may be smarter than making a plan.
My general theory since 1971 has been that the word is literally a virus.
~ William S. Burroughs
Writing is a strange and dangerous calling.
I do mean calling. Like Burrough’s word virus, the craft of writing compels us to it in a way that is beyond our ability to resist.
A writer writes.
A writer who does not write inevitably descends into a booze, coffee, sex, nicotine and/or guilt-driven world of pain. Steven Pressfield has covered this ground well.
