Introducing the Social Eyes Theme for WordPress

image of the Social Eyes theme

The importance of owning your own online real estate is becoming more obvious every day. Why make others rich off the sweat of your labor and your passions?

So if you’re in love with all the traffic and reach that social networking sites provide, you’ll want to take a long look at one of the latest creations from Copyblogger Media’s StudioPress division — the Social Eyes Theme.

By all means, stay engaged with your Twitter, Facebook, and LinkedIn communities. But do it smartly, by bringing them back to a socially-optimized place of your own.

Here’s a quick look at what you’ll get “out of the box” with the brand-new Social Eyes theme:

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Why Everyone Hopes You’ll Be the Hero

I walked into the small, yellow audition room and stopped twelve feet in front of the cheap plastic fold-out table.

There were three of them sitting in there, bored, distracted, glancing at their watches.

The big heart inside my chest was pounding on the rib cage, hoping this was the one.

“Hi, uh …. Mr. Bruise is it?” No. 1 said.

“Yes, it’s actually Bruce, but thank you, I …”

“All right, what do you have for us today?” No. 3 said.

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Convert … Or Die

“First prize is a Cadillac Eldorado. Second prize is a set of steak knives. Third prize is you’re fired.”
~ Blake, Glengarry Glen Ross

Sometimes you’re on a sweet little vacation in Italy and you need to convert miles into kilometers.

Sometimes you’re smashing your thumb with a hammer doing some light roofing and you need to switch inches to centimeters.

If you’re in business (or sales, like the Glengarry boys above), and you want to stay alive, you need to find a way to regularly convert prospects into paying customers.

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Attention: Is Your Headline Getting Any?

“There’s just no quiet in Vegas.” ~Barry Manilow

Same thing online, Barry.

Like driving down the strip, even at an ungodly hour, our old pal the Internet feeds us an unending spread of exactly what we want.

Between the inbox, RSS, Twitter, and name-your-social-network-of-choice, the competition for our attention is aggressive and utterly incapable of mercy.

How can your stuff get read, watched, or listened to if it’s buried alive (see: invisible) under the non-stop avalanche of an entire civilization’s most mundane and brilliant ideas?

It all starts in one place…

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How to Craft Landing Pages that Work

Yesterday, Brian told you how to avoid hopelessly screwing up your landing pages.

But does that guarantee your landing page is good, much less great?

Survey says … not so much.

Turns out, Brian’s already told you about a three-step “big picture” approach to crafting copy that results in a killer landing page. You might have missed it because it was delivered under-the-radar. He does that.

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Check Out the Lifestyle Theme for WordPress

image of Lifestyle Theme logo

Whether you’re a one-person shop at a kitchen table, or the next Rupert Murdoch (or both), you need to start thinking like a media business.

Say you want to run an online magazine. Or maybe you’re a personal publisher executing on myriad ideas that need more options than a simple blog post can provide.

You’re covering multiple topics, in multiple formats.

You’ve got video, you’ve got text, you’ve got photos … You’ve got the idea.

How do you organize and layout all that content in a meaningful and attractive way for your readers?

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