Why Every Smart Business is in the Media Business

Change … not the kind rattling around in your pocket.

We’re talking about the kind of change that keeps you up at night. The kind that makes you wonder why, for all your marketing efforts, not enough folks are finding and doing business with you.

What can you, the small business owner, do about it?

For starters, start thinking like a media company, because that’s the first step to reaping the huge rewards that come from content marketing. And it can work for any small business.

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2011 Content Marketing Predictions

According to this awesome Roland Emmerich documentary I just watched, the world is going to end on December 21, 2012. If John Cusack participates in a Mayan end of days depiction, you know it’s the real deal. Just like Say Anything.

We here at Copyblogger are keeping our heads together in the face of this news and will continue doing our level best to help you accomplish your business goals before the floods arrive and Los Angeles turns into a molten field of flaming limousines.

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The Enemy Waging War Against Your Ideas

The Digital Sea | copyblogger.com

Creative new ideas always have formidable enemies.

Book burning, for example, is a primitive and terrible art. It’s been going on since before Gutenberg set that first type into his revolutionary machine.

In Ray Bradbury’s incomparable Fahrenheit 451, we see a cautionary tale of censorship, power unchecked, and the capricious human heart. He imagined a horrific world where the great works of literature, theology, and philosophy had all but disappeared thanks to books being banned and burned en masse.

Outside of that totalitarian scenario, having obvious enemies can often work out well for ideas.

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Your Staggeringly Unfair Marketing Advantage

You’ve probably had fantasies of winning an MMA world championship wherein the title match is between you and a skinny seven-year-old.

Maybe you dream of writing a Booker Prize winning novel – with Sir Salman Rushdie working as your confidential ghost writer.

Or perhaps you’re determined to become the next President of the United States, thoroughly enjoying the fact that your last name happens to be Kennedy-Reagan.

If done well, a relevant Content Marketing strategy can create these kinds of conditions for your business. Conditions in which you possess a staggeringly unfair advantage over your competitors.

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How to Get Some Action

It was an unbearably hot night. In a run-down apartment in the seediest neighborhood of Hollywood, the gift shop manager flicked on the discount computer his dad had just bought him.

He started typing.

A small email list of friends grew to a thousand, then ten thousand, then one hundred thousand. A few months later he cobbled together a simple website.

A few years later, he was an international icon.

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The Foundation of All Marketing that Works

Over the last decade, a prolonged magnitude 9.1 technological earthquake completely altered the landscape of online marketing and public relations. The entire topography has shifted from one of cold, repetitive interruption to the gentle, authentic drip of attraction over time.

A large part of navigating this strange, new terrain is the building and care of real relationships. If you enjoy the frustration and futility of beating your head against the abandoned brick walls of how things were, this show is not for you…

In this episode Brian Clark and I discuss:

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