Five Productivity Articles You Can Use

The Lede | copyblogger.com

Being entirely uncertain of my safe return from SXSWi at the end of next week, I bid you all a fond — if preemptive — farewell. I don’t get out much, so this could get interesting.

Anyway, Texas is big, life is good, and its hours become increasingly short. Therefore, on with this week’s edition of The Lede

  • Are You Hooked on Hacking Your Life?
  • Henry Rollins on Competition
  • How to Make a Habit Stick
  • How to Write 300,000 Words in a Year
  • 10 Laws of Productivity

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13 Reasons the Future Belongs to the Writer

  1. Headlines create reality, people just live in it.
  2. The world can’t get enough cheese.
  3. Stories sell a lot of wine.
  4. Traditional advertising is over.
  5. 10,000 short scripts need writing.
  6. Presentation slides have gone mainstream.
  7. Hollywood is desperately seeking something.
  8. The death of traditional real estate marketing.
  9. Bags need extensive world travel.
  10. Politicians need re-electing.
  11. Words drive the commercial, artistic, and personal web.
  12. We all need to reach out and greet someone.
  13. Google demands it.

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5 Writing Articles You Should Read

The Lede | copyblogger.com

This week on The Lede

  • Web Design is Still About the Words
  • How this Man Sells $30,000,000 in Wine Every Year via Email
  • Ripe Prose in the Dairy Case
  • The Raw Power of an Ultra-Specific Headline
  • Seth Godin on Slow Media

Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter.

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Charles Bukowski’s “Secret” of Good Writing

Image of Robert Bruce at Charles Bukowski's Grave

Henry Charles Bukowski, Jr. was, in my opinion, the greatest American fiction writer of the last half of the 20th century.

Fortunately for his book sales, most think of him as the archetypal drunk, misanthropic male pig. Whatever else he was, he was also the archetypal writer, a force of nature who knew exactly what to do to a blank page.

He thought and talked deeply about the craft of writing during his lifetime, and on many occasions, he bluntly voiced his opinions about what works, what doesn’t, and why.

He once wrote what he thought was the secret to all immortal writing.

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5 Writing and Marketing Articles You Can Use

The Lede | copyblogger.com

This week on The Lede

  • Death Of The (Predatory) Salesman
  • 8 Writing Triggers You Shouldn’t Ignore
  • HTML 101 for Bloggers
  • Why Email Marketing is King
  • Why “Write Every Day” is Bad Advice

Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter.

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The Great Chef and The Failing Restaurant

Illustration of Primal Beef Cuts

When the Head Chef dramatically walked out in the middle of Friday night service, a Sous Chef found herself in charge of the well-known and respected Manhattan restaurant.

In the following months, though she was very competent, and was working day and night, the restaurant’s reputation began to decline.

Fearing for her position, she made drastic changes to the menu. Then, a week later, she did so again. She reconsidered her seafood supplier. She negotiated with the General Manager for updated uniforms for the entire waitstaff. She replaced the tablecloths.

Despite these efforts, more and more patrons were walking out her door, shaking their heads in disappointment.

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