5 Writing Articles You Should Read

The Lede | copyblogger.com

This week on The Lede

  • Web Design is Still About the Words
  • How this Man Sells $30,000,000 in Wine Every Year via Email
  • Ripe Prose in the Dairy Case
  • The Raw Power of an Ultra-Specific Headline
  • Seth Godin on Slow Media

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Charles Bukowski’s “Secret” of Good Writing

Image of Robert Bruce at Charles Bukowski's Grave

Henry Charles Bukowski, Jr. was, in my opinion, the greatest American fiction writer of the last half of the 20th century.

Fortunately for his book sales, most think of him as the archetypal drunk, misanthropic male pig. Whatever else he was, he was also the archetypal writer, a force of nature who knew exactly what to do to a blank page.

He thought and talked deeply about the craft of writing during his lifetime, and on many occasions, he bluntly voiced his opinions about what works, what doesn’t, and why.

He once wrote what he thought was the secret to all immortal writing.

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5 Writing and Marketing Articles You Can Use

The Lede | copyblogger.com

This week on The Lede

  • Death Of The (Predatory) Salesman
  • 8 Writing Triggers You Shouldn’t Ignore
  • HTML 101 for Bloggers
  • Why Email Marketing is King
  • Why “Write Every Day” is Bad Advice

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The Great Chef and The Failing Restaurant

Illustration of Primal Beef Cuts

When the Head Chef dramatically walked out in the middle of Friday night service, a Sous Chef found herself in charge of the well-known and respected Manhattan restaurant.

In the following months, though she was very competent, and was working day and night, the restaurant’s reputation began to decline.

Fearing for her position, she made drastic changes to the menu. Then, a week later, she did so again. She reconsidered her seafood supplier. She negotiated with the General Manager for updated uniforms for the entire waitstaff. She replaced the tablecloths.

Despite these efforts, more and more patrons were walking out her door, shaking their heads in disappointment.

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6 Good Links for Online Writers

The Lede | copyblogger.com

This week on The Lede

  • What Is Content Marketing, and Why Does Your Business Need It?
  • The Magic of Doing One Thing at a Time
  • 3 Storytelling Tips from the Creator of “Breaking Bad”
  • You Don’t Have to Wait for Permission
  • How to Write a Joke
  • How to Use an Apostrophe

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The Old Man and The Pen

A young man in his late twenties decided to become a writer.

At the beginning of the pursuit of his craft, he sought out all the writing advice he could find. He attended writing workshops, went to many parties of a literary nature, drove far into the woods seeking the wisdom of writing retreats, and read countless books on writing by countless other writers.

After several years, he began to despair. He seemed to have found the correct knowledge, and a few seemingly valuable contacts along the way, but he hadn’t yet written anything of consequence.

He felt very validated by a number of his very nice friends in his Thursday night writing circle, but he couldn’t keep down the horror in his gut that something was going terribly wrong.

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