5 Content Marketing Links You Can Use

The Lede | copyblogger.com

This week on The Lede

  • The Ultimate List of Google Authorship Resources
  • 5 Tips for Better Storytelling
  • Is Facebook Broken? On Purpose?
  • Social Media Marketing Explained in 61 Words
  • Do One Thing. Do it Better than Anyone Else.

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The Most Beautiful Boat in Town

Original Illustration by Tony D. Clark

A young fool had spent seven years building a beautiful small boat by hand.

An entire year was taken sketching out the design, throwing away hundreds of ideas until he hit upon the flawless one.

He’d traveled hundreds of miles to find and fell the perfect cedar tree. He milled the strips himself. He’d planed and sanded for months.

Neighbors started coming to his home and sitting for hours, watching him labor. They were all amazed by his skill, focus, and passion.

Local blogs picked up the story and ran profiles about the young fool, and his ambitious project.

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The Best Damn Copywriting Advice I’ve Found

The Best Damn Copywriting Advice I've Found

Copywriting is not writing, copywriting is assembling.

Great copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can be a story that wins.

The assembly of these parts is key.

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Why Sex Doesn’t Sell

image of shadow of high heeled shoes

In his essay It’s Necessary for the Scene, American Playwright David Mamet explains why no play or movie he writes or directs include explicit sex scenes.

Mamet is no prude. He cut his teeth in the theatre, working in and around that last great institution of vagabonds and players, excess and fornication.

No, what he’s getting at here is something more important than a hopeless moral stance.

“When we see the scene of simulated sex we can think only one of two things: 1) Lord, they’re really having sex; or 2) No, I can tell, they aren’t really. Either of the above responses takes us right out of the film.”

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7 Productivity Links Worth Your Time

The Lede | copyblogger.com

This week on The Lede

  • Do What Steve Jobs Did, Not What He Said
  • The Science of Procrastination
  • Boring is Productive
  • Joss Whedon on Recharging Your Creative Batteries
  • 10 Social Networks for Creatives
  • A Primer on Full-Screen Living (and Working)
  • The Profound Power of One a Day

If you want to grab even more useful links (beyond those that make The Lede), follow @copyblogger on Twitter.

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7 Content Marketing Links You Can Use

The Lede | copyblogger.com

This week on The Lede

  • Where to Place Your Calls to Action
  • Need Inspiration? Here’s 450 Free Audiobooks …
  • John Gruber on Charlie Rose
  • How to Type Faster on the iPhone
  • Guy Kawasaki: Google+ is the Macintosh of Social Networks
  • The Definitive Guide to Starting a Profitable Email Newsletter
  • The Best Way to Learn Marketing

If you want to grab even more useful links (beyond those that make The Lede), follow @copyblogger on Twitter.

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