Content marketing tools and training.
This week on The Lede …
This week on The Lede …
This week on The Lede …
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What is marketing?
Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back?
Is it a practice of interrupting as many people as possible with a message they don’t care about, and never asked to receive?
Is it a performance you frantically stage around your product, service, or idea, in the final moments before launching it into the world?
Or is it something else entirely? And if it is, how and when do we employ it?
This week on The Lede …
Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …
Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset.
And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words at a time.
It can all seem a bit much to keep up with. SEO isn’t bad. Social networking sites aren’t evil. Content marketing isn’t impossible. But it can feel like it sometimes.
