7 Content Marketing Articles Worth Reading

The Lede | copyblogger.com

This week on The Lede

  • Stop Waiting to Be Picked
  • Why Storytelling is the Ultimate Marketing Weapon
  • Neil Patel’s Method for Finding Great Blog Content
  • Three Reasons Why Every Smart Startup is a Digital Media Company
  • 9 Books to Help You Read and Write Better
  • Why Smart Authors are Cutting Amazon Out
  • The Easiest Way to Boost Your Productivity

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Traditional Advertising is Truly Dead

image of the pitch poster

Warning: If you’re addicted to spending ungodly amounts of money in an effort to interrupt enough people into becoming “aware” of your product, service, or idea … skip this. You ain’t gonna like it.

Mad Men. The Walking Dead. The Killing. AMC has created some of the best television of the last two decades. So, when I saw the trailer for their latest — The Pitch — I was pre-sold.

Two nights ago, I took the dog for a walk, grabbed a drink, and then settled in on my beloved blue couch to see if AMC could do it to me again.

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7 Hardboiled Content Marketing Links

The Lede | copyblogger.com

This week on The Lede

  • The Ultimate Conversion Optimization Reading List
  • The Tao of “No”
  • Why We Share Content Online
  • Agile Content Marketing: How to Grow an Audience that Grows Your Business
  • The Perfect Marketing Strategy for Soap, Soda, and Startups
  • The Marketer’s Guide to Google Plus
  • Freedom Is Blogging In Your Underwear

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Four WordPress Themes for Building a
Powerful Content Platform

image of StudioPress logo

It’s been almost two years since I got the email.

It was late on a Tuesday night. I was drinking something good and wondering how the rent was going to be paid when it came through …

“Sonia and I want to hire you,” Brian Clark wrote. I was not a professional copywriter. I had not spent $100,000 on ad school tuition. I was not well known on the Internet or elsewhere.

I may tell the entire story later, but the primary reason Brian and Sonia hired me for this gig revolved around a sustained demonstration of my abilities as a writer. Specifically, I’d written and published over 300 poems to my website over a period of three years.

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7 Links That’ll Make You a Better Writer and Online Marketer

The Lede | copyblogger.com

This week on The Lede

  • The Secrets Behind Content With 10,000+ Shares
  • Why LinkedIn Will Outlive Facebook
  • The 9 Most Creative Marketing Uses of Pinterest
  • The Gory Details of a WordPress Blog Hacking Nightmare
  • How to Create Time When You Don’t Have Enough
  • David Ogilvy’s 7 Tips for Writing Copy That Sells
  • Storytelling Advice from Billy Wilder

If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.

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7 Content Marketing Links You Shouldn’t Leave Home Without

The Lede | copyblogger.com

This week on The Lede

  • The 7 Deadly Sins Of Content Promotion
  • 10 Blogging Lessons from Seth Godin
  • Email (Still) Kills the Social Networking Star
  • The Marketing Organization of the Future
  • How Passion Created 500,000 Profitable Fans
  • The 2 Most Common Content Strategy Pitfalls
  • Content Marketing Case Study: A 40% Boost in Revenue

If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.

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