Seth Godin on When You Should Start Marketing Your Product, Service, or Idea

What is marketing?

Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back?

Is it a practice of interrupting as many people as possible with a message they don’t care about, and never asked to receive?

Is it a performance you frantically stage around your product, service, or idea, in the final moments before launching it into the world?

Or is it something else entirely? And if it is, how and when do we employ it?

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7 Instructive Content Marketing Links

The Lede | copyblogger.com

This week on The Lede

  • Are Content Publishers Waking Up from Their App Dreams Nightmares?
  • An Email Marketing Autoresponder Schedule that Sells
  • 3 Quick Tips To Conquering Your Fear of Public Speaking
  • Does Your Domain Say “Trust Me?”
  • Why “Freemium” Fails for Startups: 3 Business Lessons from the Band New Order
  • 5 Basic SEO Truths We Can Learn from Star Wars
  • Peter Shankman on the Value of an Audience

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How to Attract an Audience by Integrating Content, Social, and Search

Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …

Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset.

And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words at a time.

It can all seem a bit much to keep up with. SEO isn’t bad. Social networking sites aren’t evil. Content marketing isn’t impossible. But it can feel like it sometimes.

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7 Content Marketing Articles Worth Reading

The Lede | copyblogger.com

This week on The Lede

  • Stop Waiting to Be Picked
  • Why Storytelling is the Ultimate Marketing Weapon
  • Neil Patel’s Method for Finding Great Blog Content
  • Three Reasons Why Every Smart Startup is a Digital Media Company
  • 9 Books to Help You Read and Write Better
  • Why Smart Authors are Cutting Amazon Out
  • The Easiest Way to Boost Your Productivity

If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.

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Traditional Advertising is Truly Dead

image of the pitch poster

Warning: If you’re addicted to spending ungodly amounts of money in an effort to interrupt enough people into becoming “aware” of your product, service, or idea … skip this. You ain’t gonna like it.

Mad Men. The Walking Dead. The Killing. AMC has created some of the best television of the last two decades. So, when I saw the trailer for their latest — The Pitch — I was pre-sold.

Two nights ago, I took the dog for a walk, grabbed a drink, and then settled in on my beloved blue couch to see if AMC could do it to me again.

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7 Hardboiled Content Marketing Links

The Lede | copyblogger.com

This week on The Lede

  • The Ultimate Conversion Optimization Reading List
  • The Tao of “No”
  • Why We Share Content Online
  • Agile Content Marketing: How to Grow an Audience that Grows Your Business
  • The Perfect Marketing Strategy for Soap, Soda, and Startups
  • The Marketer’s Guide to Google Plus
  • Freedom Is Blogging In Your Underwear

Want to grab more useful links through the week? Follow @copyblogger on Twitter.

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